Snoop is all the time true to himself and unafraid to reinvent himself—he loves attempting and constructing new issues, and his humor is disarming. In America’s most divisive period, this ethos and angle brings well timed, refreshing Zen to the airwaves. Particularly in an election yr when manufacturers keep away from sides, Snoop reaches and catalyzes individuals throughout demographics and generations—an final unifier. What Snoop likes, does and buys is one thing everybody can really feel chill liking, doing and shopping for.
So, what higher place than Paris’ world stage to advertise a fun-loving, cool taste of American patriotism that conjures up frequent floor? And who higher than Snoop—wrapped in an American flag shedding real tears throughout the nationwide anthem—to ship the message? Nobody. Based on Snoop: “The Olympics brings everyone collectively, all international locations collectively, all individuals collectively—sure, by means of competitors, however peace and love and unity is the tip aim.”
So, you wish to work with Snoop?
Ask not what Snoop can do to your model, however what your model can do for Snoop. In NBC’s case, in trade for Snoop exporting essentially the most related, resonant model of America to the plenty, they gave Snoop “one thing I by no means, by no means anticipated in my wildest goals.”
