With hundreds of thousands of members in activations and billions of impressions, the marketing campaign achieved Barlow’s aim of getting individuals speaking, even when the discuss—together with fan criticisms and even CGI banners on Chapultepec Citadel main Mexican officers to reportedly threaten authorized motion—wasn’t all optimistic.
In accordance with Barlow, the response so far was all the things the crew mentioned: “In success, that is what it might appear to be.”
“Actually, it’s like a pinch-me second to see it play out. Even among the extra controversial like, ‘Ah, that’s clearly AI!’ I’m like, ‘It’s not AI. It’s CGI.’ Let’s be certain individuals perceive the terminology,” Barlow stated. “Even the pivot that we needed to do with the Empire State Constructing and Vhagar, all of that. Frankly, I couldn’t have scripted it higher myself.”
*Owned & Earned Social Impressions + Advert Worth calculated primarily based on a $10 CPM by way of NetBase, Paid Creator Media Worth estimated by CreatorIQ
