On this episode of The Velocity of Tradition podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Climate Firm, who reveals how AI-driven climate intelligence is reshaping industries—from advertising and marketing and provide chains to aviation and protection.
Climate is greater than only a forecast—it’s a strong determination engine shaping what we purchase, the place we go, what we put on, and even how we really feel. But, many manufacturers aren’t leveraging its full potential.
With over 360 million customers on The Climate Channel app, Randi shares how information and AI are fueling smarter selections for shoppers and types alike, whether or not it’s predicting demand surges, optimizing provide chains, or integrating into platforms like TikTok.
The takeaway? Each model wants a climate technique.
“We all know that climate impacts client habits,” she says. “We are able to extract insights that we then assist manufacturers acknowledge and activate on.”
With a background in AI, information, and media, Randi has performed a key function in evolving The Climate Firm from a forecasting service to a knowledge powerhouse. Below her management, the corporate has expanded into enterprise climate intelligence, AI-driven insights, and international business partnerships that transcend conventional climate reporting—serving to companies predict client habits, handle operations, and navigate local weather volatility.
Take heed to Randi Stipes on The Velocity of Tradition Podcast to learn the way climate intelligence, AI, and data-driven insights are reworking how shoppers and types alike.
Key takeaways:
[01:43] Climate Is Predictable—However Extra Unpredictable Than Ever — Excessive climate is turning into extra frequent and unstable, making dependable, real-time intelligence extra vital than ever. The Climate Firm’s mission is to arm shoppers with information that assist them make knowledgeable selections—whether or not it’s deciding what to put on or making ready for a storm. However climate information goes far past private use. Firms throughout industries—from retail to insurance coverage to logistics—are integrating climate intelligence to remain forward of disruptions, predict demand shifts, and enhance decision-making.
[03:41] The Invisible Affect: How Climate Impacts Psychological & Bodily Well being — The connection between climate and human habits runs deeper than most individuals understand. 76% of Climate Channel app customers say they verify forecasts to handle well being circumstances—from allergy symptoms to power ache. 81% say climate immediately impacts their psychological well being. Understanding these patterns doesn’t simply profit shoppers—it provides manufacturers a data-driven method to anticipate buyer wants and tailor their messaging, promotions, and product availability accordingly.
