CNN’s father or mother firm, Warner Bros. Discovery, lately introduced a company restructure that created separate working divisions for its cable and streaming companies. That got here on the heels of NBCUniversal cleaving its cable information networks—MSNBC and CNBC—right into a separate SpinCo entity.
CNN’s future is tied into WBD’s plans for its cable networks and whether or not it decides to spin them off or promote them. The outlet is already within the course of of build up its digital enterprise beneath president Mark Thompson and is in search of new sources of income as shoppers proceed to maneuver away from legacy cable subscriptions.