Ambré: It got here from desirous to have a good time Black tradition and New Orleans tradition particularly. That’s one thing that I all the time delight myself on. So it simply type of labored out that method. However I positively help the message AT&T is placing out.
What do you search for when partnering with manufacturers?
Mýa: The mission assertion [of a brand] may be very a lot the focus and ensuring that it’s not some ego-driven [partnership]. It’s about ardour, empowerment, after all, and group. I like the humanities and any method to convey folks collectively from all ages and backgrounds. It’s additionally vital to characterize tradition. But it surely’s all the time been concerning the mission assertion for me.
Ambré: That’s one thing that I’m positively making an attempt to be very intentional about: doing the analysis and ensuring I do my due diligence and [know] what sure firms characterize. I search for issues that stand on integrity and imply one thing. It ought to come from a spot that they’ve one thing they’re making an attempt to share apart from simply promoting. It may be a product, however what’s the message behind the product?
We live in a second the place manufacturers are getting referred to as out for shallow advocacy. What’s your recommendation to manufacturers in relation to genuinely supporting Black tales and tradition?
Mýa: It’s all about being on the bottom, or at the very least being linked to people who are from the tradition in order that the tales, the challenges and the lives are being represented appropriately. [Make sure] it’s not only a test or exploitation or one thing that “appears good.” Be very genuine in what you’re making an attempt to convey. Who’re you making an attempt to encourage? Even for fundraisers. We see it on a regular basis. Are [the funds] actually attending to folks in your target market? Or is it exploitation? There’s duty for manufacturers.
Ambré: There’s no “a method.” Behind these firms, there are millions of staff. It’s not only one particular person essentially endorsing one thing or one particular person pulling the strings. Errors are going to be made in relation to that as a result of you possibly can’t actually cater to all people. But it surely’s simply extra about figuring out the integrity of the model. I’m not an professional. However I personally really feel it’s simply reaching out to the group that you simply cater to.
