On this episode of The Velocity of Tradition podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and development advertising & chief content material officer at Verizon, to debate how the telecom supplier is redefining shopper engagement via personalised content material, AI-driven buyer experiences, and the way forward for cell and residential connectivity.
Angie Klein is a consumer-first strategist and advertising innovator, who has performed a key position in redefining Verizon’s strategy to wi-fi, house broadband, and leisure, launching the MyPlan and MyHome providers.
With experience in digital transformation, buyer engagement, and product innovation, Angie is shaping the way forward for how customers work together with expertise—making certain Verizon isn’t simply maintaining with trade shifts, however setting the usual for what’s subsequent.
Hearken to Angie Klein on The Velocity of Tradition Podcast to find out how Verizon is shaping the way forward for cell, house broadband, and AI-powered experiences.
Key takeaways:
[01:35] Personalization Is No Longer a Luxurious — Customers don’t wish to pay for providers they don’t use, and Verizon is assembly that demand with MyPlan and MyHome, giving prospects full management over their wi-fi and broadband packages. As a substitute of inflexible bundles, Verizon permits customers to pick the perks that match their wants, whether or not that’s premium content material, extra knowledge, or worldwide protection. By prioritizing alternative and transparency, Verizon is eliminating pointless prices and making its choices extra worthwhile. As subscription fatigue grows, firms that empower customers with flexibility will construct deeper belief and long-term loyalty.
[06:11] Content material Is a Aggressive Edge — Customers have countless leisure choices, however managing a number of streaming subscriptions is overwhelming. Verizon is slicing via the muddle by bundling top-tier providers like Netflix, Max, Disney+, and YouTube Premium at an unique low cost—permitting prospects to consolidate their subscriptions and save on the content material they really need. This strategy not solely gives worth for customers but in addition strengthens Verizon’s position as a key distribution companion for streaming platforms.
[10:16] AI Is Reshaping the Buyer Expertise — Verizon is integrating AI to anticipate buyer wants, automate help, and improve real-time interactions. AI-powered instruments are already serving to frontline reps ship quicker resolutions, whereas predictive analytics enhance troubleshooting earlier than points escalate. Even past service, AI is enabling new experiences, like modifying images with a single faucet on AI-driven gadgets. The businesses that win on this house gained’t simply use AI for automation—they’ll use it to create extra intuitive, seamless experiences that make life simpler.
