Common Music India (UMI) is bringing conventional Indian music and psychological well being strategies to the wellness music area with the launch of Vedam Information.
The brand new label “aspires to convey advantages of genuine wellness music from India to the world,” Common stated in a press release on Wednesday (September 11).
The label’s releases will likely be guided by the tenets of the Indian Vedic Wellness Methods (IVWS), and its music will fall into 5 distinct verticals: Yoga, Meditation, Focus, Sleep and Chakra Balancing.
“Within the sacred Indian texts of the Vedas, The Samaveda particulars Vedic melodies and chants which were practiced in India for 1000’s of years. These historic guides channel deep sonic-cleansing strategies and sounds to assist encourage higher psychological wellness and steadiness,” Common India stated.
Vedam Information has partnered with composer and three-time Grammy winner Ricky Kej to convey his experience in music and wellness to the label. Its first launch is Break of Daybreak, a brand new album from Kej, which is out now.
“Music has the distinctive skill to transcend boundaries and elevate the human spirit. For me, Vedam Information presents a possibility to compose music that’s therapeutic and needed – now, greater than ever,” Kej stated in a press release.
“I’m crafting music that’s not only a listening expertise – however an introspective sonic journey, full of pleasure. Each music in Break of Daybreak is such a singular journey that I really feel will contact listeners at a deeper and extra emotional stage.”
“Vedam Information presents a possibility to compose music that’s therapeutic and needed – now, greater than ever.”
Ricky Kej
“With the launch of Vedam Information, we’re embarking on a transformative journey, targeted on bettering the effectiveness and accessibility to genuine wellness music worldwide, steeped in conventional Indian Vedic practices and calibrated to numerous elements of your wellbeing,” stated Devraj Sanyal, Common Music Group’s Chairman & CEO, India & South Asia, and SVP Technique, AMEA (Africa, Center East, Asia).
“Our mission for Vedam is easy, to launch highly effective music from India, created for the world to assist higher psychological, emotional and religious wellbeing.”
Common Music Group has been on the forefront of the burgeoning wellness music area. In 2021, it struck a partnership with MedRhythms, giving the digital therapeutics firm entry to UMG’s catalog to prescribe to sufferers.
A 12 months later, UMG was named the unique launch accomplice for Vera, an app that delivers music to dementia sufferers. And final 12 months, in collaboration with Arianna Huffington’s enterprise Thrive World, UMG launched Sollos, a brand new wellness app that makes use of “cognitive science and proprietary audio expertise to assist focus, leisure and sleep.”
Additionally final 12 months, UMG teamed up with generative AI startup Endel to create AI-generated purposeful music for sleep, working and leisure, amongst different makes use of.
“Our mission for Vedam is easy, to launch highly effective music from India, created for the world to assist higher psychological, emotional and religious wellbeing.”
Devraj Sanyal, Common Music Group
That’s simply one among plenty of partnerships for Endel, which additionally teamed up final 12 months with Warner Music’s Spinnin’ Information, to create 50 AI-generated wellness albums.
The AI firm can also be collaborating with Main Wave’s wellness model emeraldwave to rework the label’s catalog into customized soundscapes for sleep, focus, and leisure.
Many different gamers within the music enterprise are seizing alternatives within the wellness area, an business that McKinsey reviews has grown to be value $1.8 trillion worldwide as of 2024.
Warner Music Grouppartnered with UK well being tech startup MediMusic in 2023, to discover the potential of music as a therapeutic software.
In the meantime, streaming service Deezerdeveloped the ‘Zen by Deezer’ app a number of years in the past, and music licensing market Songtradrpartnered with mindfulness label myndstream for sync companies in 2021.
