HubSpot lately carried out a video advertising and marketing survey and located that 73% of respondents agreed that video advertising and marketing has been efficient in reaching their advertising and marketing targets.
Nevertheless, over a 3rd of respondents (34%) say probably the most difficult facet of video advertising and marketing is the dearth of content material concepts.
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Happily, I‘ve received 15 video content material concepts that can assist you obtain your small business targets. However earlier than we get to that, I’ll share my secret for locating video advertising and marketing concepts and what sort of video content material is in style amongst customers.
Desk of Contents
How do I discover video content material concepts?
My technique for locating video content material concepts is fairly easy. I sometimes go to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and observe accounts which can be inside my area of interest or related.
For instance, I lately began creating TikToks for a brand new dance studio in my neighborhood to assist appeal to extra college students.
To find out the kind of video content material I ought to create, I began following different dance studios on TikTok and observing their movies.
I bookmarked those that appeared to get probably the most views and began brainstorming methods to make related movies for the dance studio. I discovered that the next movies appeared to do properly:
- Movies of dancers doing sophisticated choreography
- Newbie-friendly breakdowns and tutorials on how you can do sure strikes
- Data on what workout routines can enhance the power and stamina wanted to bounce
That is the handbook and, I assume, “old style” means of discovering video content material concepts. You too can pair this technique with AI by asking instruments like ChatGPT to generate video concepts for you inside your area of interest.
I did this for a weblog publish and YouTube channel, however the identical can be utilized to particular person movies.
What video content material is hottest?
Based on Statista (and Statista hasn’t let me down but), the preferred varieties of movies worldwide are:
- Music movies (48.2%)
- Comedy, meme, or viral movies (35%)
- Video stay stream (27.7%)
- Instructional movies (26%)
- Tutorial or how-to movies (25.8%)
So, what ought to your takeaway be? Take into account methods to include music, comedy, or stylish memes into your video advertising and marketing. Duolingo is an organization that does this properly.
I usually reference its video advertising and marketing abilities and surprise if the corporate is sick of me but.
At any time when there is a viral pattern or tune, finest consider Duolingo will discover a option to incorporate it into its TikTok content material, and the movies virtually at all times go viral.
You too can go for how-to tutorials, which Fenty Magnificence executes very properly on its accounts. Most Fenty Magnificence movies will characteristic an individual exhibiting the merchandise they’re utilizing and how you can apply them to realize particular appears to be like.
How-to movies are a good way to indicate the standard of your merchandise and the way they work.
In case you’re in search of inspiration concerning academic movies, Lady With The Canines is a good account to observe.
Lady with the Canines is run by pet groomer Vanessa De Prophetis. She particulars her expertise grooming varied breeds of canines and cats by way of YouTube and TikTok movies.
In every video, she explains her course of, shares grooming suggestions, and offers detailed details about every breed, its temperaments, and grooming wants.
This enables her to ascertain herself as a trusted skilled in her area so future purchasers know their animals are in good arms.
15 Enterprise Video Concepts
Now, let‘s talk about some enterprise video concepts. Many of the movies I listed under are pretty simple to create, however if you wish to generate movies much more simply, take a look at HubSpot’s Clip Creator.
Clip Creator is a free AI-powered video maker thart can convert textual content into skilled movies for your small business. All it is advisable do is desdcribe your video and most popular tone. Click on right here to be taught extra.
Okay, I‘m executed stalling. Right here’s my checklist.
1. Demonstration Video
As I mentioned earlier, Fenty Magnificence has how-to tutorials and demonstration movies all the way down to a science.
Whether or not it‘s easy 60-second clips of the merchandise being swiped onto an individual’s lips or an in-depth long-form video of their founder, Rihanna, utilizing the merchandise to create a purple carpet look, Fenty Magnificence’s demonstration movies tutorials give its viewers an in depth look into the operate and high quality of the merchandise.
2. Buyer Testimonials
Do you may have prospects who’ve been buying your services for the reason that starting of your small business? Or naysayers who was believers? Characteristic their testimonials in your subsequent video!
Actual buyer testimonials and suggestions will set up belief with potential purchasers, so subsequent time a client sings your praises, ask them in the event that they’re will to go on digicam or are comfy being quoted.
3. Person-generated Content material
I am undecided if different entrepreneurs share this sentiment, however I see user-generated content material (UGC) as one other type of buyer testimonials.
Give it some thought: prospects sharing movies utilizing your merchandise is nearly the sale, if not higher, than them happening digicam and speaking about how your organization is.
One in every of my favourite advertisements that includes UGC is Ring LLC’s industrial, which exhibits a compilation of movies taken by customers who use their door cameras.
The video exhibits every part a Ring digicam can seize, from particular household moments to heartwarming neighbor interactions to chaotic pet shenanigans to tried thieves.
Professional tip: Encourage customers to tag your model on social media anytime they publish a video or different types of content material. Or you’ll be able to simply lookup your model on video platforms like TikTok to see what you could find.
4. Behind-the-Scenes
Do you need to present your viewers the care and craftsmanship that goes into making our merchandise? A behind-the-scenes look into merchandise is a good way to go.
I’ve talked about them in a couple of posts, however Gibson is a wonderful instance of behind-the-scenes video content material. Movies like those under present the time and high quality supplies that go into making its iconic guitars.
In case your customers care rather a lot about craftsmanship, create one thing related on your model.
5. Product Comparability
Whereas I want resorts to Airbnbs (I‘m not on trip to do chores, sorry), I’ve at hand it to the corporate’s present video advertising and marketing tactic of evaluating AIrbnb experiences to resorts.
The video under, although animated, successfully exhibits that vacationers in search of a particular expertise usually tend to discover it at an Airbnb than they’re at a conventional resort.
6. Development / Present Occasion
Sure, I‘m citing Duolingo once more. How can I not?
The majority of their TikTok technique hinges on tapping into the newest tendencies and discussions on the app. I don’t have to enter an excessive amount of element once more as a result of I believe you get the purpose by now.
7. Interviews
Crunchyroll is a streaming platform identified for its number of anime packages. For the longest time, Crunchroll’s video technique principally featured compelling clips from their catalog, which is a good technique in and of itself.
These days, nonetheless, the platform has branched out into that includes interviews with huge names and faces within the anime business, from musicians to voice actors to administrators.
This leads to glorious video content material that showcases its catalog and leaves audiences with new details about their favourite exhibits.
8. Offbeat Comedy Movies
As I mentioned, comedy movies are fairly in style amongst viewers, so don‘t be afraid to inject somewhat humor into your video content material.
I really like this TikTok from Scrub Daddy as a result of it’s an ideal mixture of humorous and present, as we‘re in election season after I’m penning this publish.
9. GRWM
I don‘t know why, however I discover “Get Prepared with Me” movies (usually shortened to GRWM) to be mesmerizing. Perhaps it’s as a result of they make me really feel like I am hanging out with a buddy as we talk about a subject.
My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram Reel, Ramona does her make-up and casually explains how manufacturers can go viral.
10. Bulletins
Do you may have a extremely anticipated announcement to make? Why not share it by way of video? Let‘s say you’re restocking a beloved product or lastly collaborating with an influencer your viewers has been raving about.
A enjoyable video is a good way to announce the massive information.
It would not even should be sophisticated. For instance, they’ve been begging for a collaboration between content material creator Amelia Dimoldenberg and actor Andrew Garfield ever since they ran into one another on the purple carpet.
The video under introduced the collaboration with a easy shot of them saying hello to one another.
11. Observe Me / Stroll With Me
Much like GRWM movies, Observe Me / Stroll with Me movies (I don‘t know if there’s a correct identify for them) give the vibe that you simply’re partaking in a dialog in a buddy whereas they full a activity.
This video by my fellow HubSpotter, Alana Chinn, is a good instance. In it, Alana explains work-from-home statistics whereas strolling her lovable canine.
12. Listicle
Listicle movies may be fairly easy to make. You may go for a listing of causes individuals ought to select your model over others, a listing of the way to you employ your merchandise, or its prime options.
13. Unboxing
An unboxing video is when a content material creator (sometimes an influencer) unboxes gadgets they‘ve obtained from a model. If there’s an influencer you’d wish to work with, contemplate sending them a PR package deal for them to unbox on their platform.
14. Reside Purchasing
We’re within the period of stay procuring, which has basically change into the brand new QVC. Reside procuring is when a model or vendor stay streams showcasing merchandise, and viewers should buy instantly from the stay stream.
It is hottest on TikTok and a good way to realize a number of targets without delay: increase model consciousness, exhibit your services or products, and generate direct gross sales.
15. Particular person on the Avenue
An individual on the road video consists of somebody out on the road or at an occasion interviewing individuals randomly. These movies are enjoyable and easy to make as a result of they contain minimal manufacturing and also you by no means know what somebody’s real reply could be.
Crunchyroll created a person-on-the-street video whereas attending a conference, which offered a possibility to interact with customers whereas showcasing its catalogue of packages.
I instructed you I had you lined, did not I? Now you may have my secret sauce for locating enterprise video concepts, and you’ve got 15 video content material concepts to select from on your marketing campaign.
Editor’s Notice: This publish was initially revealed in June 2015 and has been up to date for freshness, accuracy, and comprehensiveness.
