With the AI race heating up, TikTok seems to be prefer it’s making ready to launch its personal AI chatbot to Western customers, based mostly on a latest submitting within the U.S.
Based on Semafor, TikTok has sought to trademark the title “Genie” for its coming AI chatbot software, which might allow customers to pose questions in-stream, and get quick responses, amongst different capabilities.
As per Semafor:
“In Might within the US, the viral video app filed to trademark the title “Genie” for an AI chatbot software program that may, amongst different capabilities, simulate conversations, facilitate interplay and communication between people and AI, and produce human-like speech and textual content.”
So TikTok’s trying to make it extra of a hub for its AI functionalities, with the chatbot primarily connecting customers to completely different components of the app.
TikTok’s truly been creating its AI chatbot for a while, with customers within the Philippines having access to its “Tako” chatbot software in Might final yr.
Although Tako, based on TikTok, is just designed to information customers to different movies within the app, to not reply extra complicated queries.
TikTok’s next-generation chatbot would seemingly be a extra sturdy providing, integrating all of TikTok’s varied AI components into one stream.
Which might additionally embrace its generative AI search operate, which is now accessible in Douyin, the Chinese language model of the app, and permits customers to maximise discovery each inside and out of doors the app.
As reported by Pandaily (in Decmeber 23):
“The ‘AI Search’ characteristic is situated inside the search interface of the Douyin app, alongside different search providers reminiscent of merchandise, group shopping for, customers, and movies. Customers solely must enter related questions or data in ‘AI Search’ to acquire solutions generated by clever search expertise.”
TikTok’s up to date chatbot would seemingly incorporate this expanded search performance, together with TikTok’s evolving AI capabilities, which additionally now embrace the capability to construct your individual digital people that may live-stream inside the app.
One other aspect, as indicated by Semafor, might be TikTok’s “StreamVoice” system, which might simulate an individual’s voice, based mostly on just some utterances, whereas TikTok’s additionally creating AI music era processes and text-to-video creation instruments as properly, and all of those might seemingly be built-in into an expanded chatbot providing, making it a lot simpler for TikTok customers to search out these varied functionalities.
So whereas Meta has pushed its AI chatbot out to all of its apps, offering a brand new approach to faucet into its AI instruments, TikTok would primarily be following the identical blueprint, although I think that TikTok’s software will probably be extra targeted on useful discovery, and making it simpler for customers to entry all of its varied instruments, versus developing with textual content summaries as responses.
As a result of that performance, on Fb and IG, doesn’t truly appear that beneficial. I imply, certain, it’s wonderful what the most recent AI instruments can produce, and it’s fascinating to have the ability to, say, generate a visible, based mostly on a textual content immediate in-stream.
However actually, how many individuals are tapping on Meta’s AI search prompts to get extra data on a publish within the app?
I think TikTok will transfer in a barely completely different route, offering a extra useful AI bot that may primarily incorporate all of its increasing AI creation instruments into one, making it simpler to strive them out.
We could discover out quickly, with TikTok shifting to activate its “Genie” bot.
