TikTok applied new restrictions on advertisements concentrating on teenagers and launched AI disclosure necessities for advertisers.
Why we care. These modifications intention to guard youthful customers and enhance total advert transparency, probably impacting how advertisers attain and interact with TikTok’s viewers.
Key modifications.
- U.S. advertisers can now solely goal teenagers utilizing broad choices like location, language and machine information.
- Customers acquire extra management over advert pursuits and off-TikTok information sharing.
- New AI-generated content material labels for advertisements.
The massive image. TikTok is aligning with business developments to guard person privateness and enhance transparency, following related strikes by platforms like Meta.
By the numbers. With about 25% of TikTok’s viewers beneath 20, these modifications might considerably impression promoting methods.
Between the strains. The restrictions on teen concentrating on might problem any manufacturers that rely closely on this demographic, forcing them to adapt their methods.
What to look at. How these modifications impression your promoting and whether or not they affect person belief and engagement on the platform.
What’s subsequent. Manufacturers might want to reassess their TikTok advertising and marketing methods, particularly these concentrating on youthful audiences or utilizing AI-generated content material.
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