With the vacation interval now behind us (properly, a few of us a minimum of), it’s time to start out mapping out your strategy to 2025’s main occasions, with Valentine’s Day being one of many first large alternatives on the content material calendar.
And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a spread of notes and tips about the way to maximize your alternatives main into the occasion.
As per TikTok:
“Valentine’s Day is an enormous deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is vital to them. Early momentum builds as early as December, which means your model ought to goal to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”
TikTok’s Valentine’s Day planning information is simply brief, at 9-pages, however it’s full of information insights and notes. You’ll be able to obtain the information for your self right here (with e-mail sign-up), however on this publish, we’ll check out a number of the key notes.
First off, TikTok offers a timeline overview on your planning, exhibiting when TikTok customers get thinking about their Valentine’s Day purchases.
As you’ll be able to see, some persons are fairly excited in regards to the day of affection, with their plans starting to type 6 months out, although the bulk don’t begin planning until a month earlier than the day.
The information additionally highlights further Valentine’s Day planning developments, and hashtags that assist to drive engagement.
As per TikTok:
“With regards to Valentine’s Day procuring, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their buddies are household. The truth is, 17% of gifters purchase for each a associate and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to have a good time.”
There are additionally notes on the expanded methods through which TikTok customers look to have interaction with the occasion, and totally different themed tasks that resonate.
Lastly, TikTok consists of extra particular tips about Valentine’s Day marketing campaign planning, in addition to steerage on the place to analysis your viewers, case research, and extra.
It’s a helpful information, which features a heap of insights to help in your planning.
And whilst you’re most likely nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it might be price looking, and contemplating your strategy to the primary large gross sales push of the 12 months.
You’ll be able to obtain TikTok’s Valentine’s Day advertising and marketing information (with e-mail sign-up) right here.
