How To Discover And Rent TikTok Influencers For Your Model
Working with TikTok influencers for model collaborations is a good way to construct model consciousness for brand new audiences, launch new merchandise, and begin making gross sales. (In any case, influencer advertising is likely one of the finest types of social proof.)
Right here’s tips on how to kick off your first marketing campaign with TikTok influencers.
#1: Search For Influencers
In the event you use the platform, you would possibly have already got some TikTokers in thoughts in your subsequent marketing campaign.
Nonetheless, you’ll wish to be strategic and discover the appropriate creators in your viewers.
And it’s not all about follower depend both – micro and nano influencers typically have extra engaged audiences and is usually a more cost effective possibility.
Our advice? Utilizing a extra scalable method. Later Affect has a searchable database of vetted influencers which makes looking for the appropriate TikTok companions easier than ever.
#2: Define Your Collaboration
Collaborate together with your newfound companions to determine what’s going to work, maintaining in thoughts:
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Your model objectives
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The marketing campaign aim and CTA
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Trending sounds, video codecs, and Cores or Toks
Professional-tip: It will contain lots of back-and-forth communication—it’s finest to maintain all of that in a single place (alongside your contract and fee info) in a single Influencer Advertising and marketing Platform.
#3: Signal Contracts
Make your partnership official with the appropriate influencer contract. This contract will make sure you and the creator are on the identical web page about fee, the collaboration course of and marketing campaign deliverables.
Be taught every part it’s worthwhile to learn about influencer contracts right here.
4. Start Marketing campaign Creation
Now that you just’re contract official, it’s time to let TikTokers do what they do finest — begin creating content material that aligns together with your model.
That is one other place the place an influencer advertising platform is available in clutch. Later Affect can be utilized to approve creator content material, present suggestions, and may even distribute funds.
5. Launch Your Marketing campaign
It’s go-live time!
You need to use Later Social’s TikTok Scheduler to schedule share influencer content material to your model accounts, and, in fact, use Later Affect to investigate marketing campaign efficiency.
If you need extra particulars on TikTok marketing campaign growth, take a look at Later’s Final Information to TikTok Influencer Advertising and marketing.
