TikTok gives an enormous advertising and marketing alternative for companies worldwide. As hundreds extra firms begin to market throughout the platform, greedy how TikTok analytics work might help you create content material that provides you an higher hand over the competitors.
Standing out on TikTok is simpler stated than achieved. The platform’s distinctive emphasis on short-form movies means your advertising and marketing methods need to seize consideration on a crowded platform instantly.
However cracking the engagement code may be groundbreaking, as TikTok boasts the highest common engagement price and the fifth largest variety of customers of any social platform. The trick is to verify the proper folks see your content material. One key approach to do that is to grasp how TikTok hashtags work, and how one can analyze them.
Learn on to search out out why TikTok hashtag analytics is likely one of the most helpful methods to trace your success, and discover ways to use hashtags to supercharge your account’s efficiency.
Why you must monitor your TikTok hashtag analytics
TikTok hashtags is usually a game-changer in your TikTok advertising and marketing technique. They make it easier to amplify your content material attain, find out about your viewers and enhance group engagement by connecting your viewers to trending subjects and area of interest pursuits. As on different networks, you’ll be able to add a number of key TikTok hashtag phrases to your posts.
Let’s dig into the important thing advantages.
Discoverability
Hashtags add a complete new approach for audiences to search out your content material. TikTok’s algorithm makes use of hashtags to categorize movies, so together with them in your content material improves your probabilities of trending or reaching the proper folks on their For You Web page (FYP). It’s additionally useful when customers click on on or seek for these hashtags to search out attention-grabbing subjects.
A current instance of hashtags boosting discoverability is the online game Minecraft. Minecraft simply celebrated its fifteenth anniversary, and #minecraft turned one in every of TikTok’s hottest hashtags.
As customers posted with the hashtag, curiosity within the recreation and its content material on TikTok grew. This created a snowball impact for the subject as extra folks discovered, engaged and created their very own content material with the hashtag.
When you add hashtags to your posts, anybody trying to find these hashtags can see your particular posts. This helps you organically entice extra followers in your account, significantly if you happen to tag posts with the prime hashtags on TikTok.
This proves why utilizing hashtags is significant, however monitoring and analyzing these trending hashtags provides you much more perception and optimization potential.
Monitoring helps you establish which hashtags are over-saturated and which offer area of interest alternatives with much less competitors and extra engagement potential. Create a often up to date financial institution of dependable hashtags that stand a greater likelihood of serving to your content material pattern and attain the proper viewers.
Understanding your viewers
TikTok hashtag analytics make it easier to higher perceive who your viewers is. Returning to the Minecraft instance, we are able to see the hashtag’s viewers is usually customers aged 18-24 who’re additionally interested by video video games, cosplay and comics.
This exhibits how hashtag metrics can provide you insights into viewers pursuits, which you’ll be able to then use to create focused content material.
Discovering engagement patterns
Engagement is significant on TikTok, because the extra engagements your put up receives, the broader it circulates. As a result of hashtags get your posts in entrance of extra folks, you’ve got extra alternatives to have interaction your viewers—and extra knowledge out there to trace conduct patterns.
Determine how your viewers prefers to interact, and how one can encourage them to attach together with your model by analyzing these hashtag patterns.
Measuring marketing campaign efficiency
Apply your hashtag metrics to the targets of every of your TikTok advertising and marketing campaigns and measure their efficiency.
Conducting this evaluation on the finish of your campaigns exhibits you which ones components of your technique are working and which aren’t. You may then construct on these insights to create extra profitable campaigns sooner or later.
Learn how to analyze hashtags on TikTok
TikTok’s native analytics have sure metrics for hashtag efficiency, together with trending sounds, views and engagement.
Hashtags on TikTok are listed as a site visitors supply to search out out the place your viewers come from. This exhibits you what number of viewers you’ve gained from particular hashtags, and which hashtags are performing nicely in your content material.
Observe these seven steps to make use of TikTok hashtag analytics to spice up the attain and outcomes of your campaigns.
1. Use Development Discovery on TikTok to search out related hashtags
Discover out which hashtags are the most well-liked on the platform via Development Discovery in TikTok’s Artistic Middle for companies.
Development Discovery’s hashtag web page provides you a ranked checklist of the most well-liked hashtags throughout the previous week, month or three months. Rankings present you many knowledge factors for every hashtag together with posts, view counts and a pattern graph over time.
Sure hashtags may also have a Matter tag like Information and Leisure, Attire & Equipment or Video games. Enhance your probabilities of trending together with your audience by trying to find and utilizing the main hashtags associated to your model’s primary matter.
2. Establish hashtag metrics value monitoring
Earlier than you begin monitoring hashtag metrics, that you must work out what knowledge to give attention to. The fitting metrics for every of your campaigns will rely in your preliminary targets.
For instance, if you happen to’re creating campaigns designed to construct belief, you’ll wish to use hashtags that spark constructive conversations on-line. In the meantime, if you happen to’re attempting to get extra followers, you’ll wish to use hashtags with the next quantity and attain.
Some widespread examples of helpful metrics when monitoring your TikTok hashtag analytics embody:
- Point out quantity, the variety of posts utilizing your hashtag
- Views, or the variety of distinctive customers seeing content material with particular hashtags
- Conversations taking place round a selected hashtag
- Engagement with posts utilizing a hashtag
- Demographic info to establish regional recognition and viewers age ranges
3. Perceive the various kinds of hashtags
Ensure you perceive the various kinds of hashtags on TikTok to precisely analyze hashtag efficiency. A few of these are:
- Competitors or giveaway hashtags, designed so customers can enter competitions via feedback or posts
- Location hashtags, used to talk to audiences in sure areas
- Occasion hashtags, used to advertise content material throughout sure occasions
- Marketing campaign hashtags, distinctive hashtags designed to advertise a sure TikTok marketing campaign
- Branded hashtags, selling a sure model or product line
- Trending hashtags, which signify in style subjects
- Neighborhood hashtags, which establish sure teams of individuals on TikTok who typically respect the identical sort of content material
Notice that your success metrics differ throughout every hashtag sort.
For instance, competitors hashtags will purpose to get you enhanced engagement, and trending hashtags gives you a large attain.
4. Decide your viewers measurement
Hashtag evaluation helps you determine the scale of your viewers throughout TikTok.
A dependable approach to do that is to create a novel model or marketing campaign hashtag. For instance, Coca-Cola’s #shareacoke marketing campaign.
This marketing campaign resulted in over 52k distinctive posts throughout TikTok. However manufacturers can monitor the hashtags in additional element to see total put up quantity, whole views and developments over time. This proves marketing campaign attain, which exhibits how massive an viewers is for these marketing campaign varieties throughout the entire platform.
5. Join on-line and offline campaigns
Regardless that TikTok hashtag analytics are primarily a web-based type of monitoring, they can be utilized to evaluate the efficiency of IRL activations if utilized successfully. To do that, you’ll first must create a novel hashtag in your marketing campaign after which monitor its utilization and engagement price.
A historic instance of that is Disney’s #shareyourears marketing campaign. This was held in 2016, so it pre-dates TikTok’s recognition, however its affect can nonetheless be felt on the platform at present.
Disney inspired folks to share images of themselves in Mickey Mouse ears with the hashtag #shareyourears, and Disney then donated to charity for every put up. They mixed a hashtag with user-generated content material and an activation offline—donations to a company that mattered to the model. The success of this marketing campaign may simply be tracked with the attain and point out quantity of their particular hashtag.
6. Conduct aggressive evaluation
Making use of hashtag insights to aggressive evaluation helps you higher perceive how nicely you’re performing in opposition to your competitors.
Contemplate the long-standing pleasant rivalry between McDonald’s and Burger King. In the mean time, 2.7 million distinctive posts have been created on TikTok with the branded hashtag #mcdonalds, in comparison with simply over 380k for #burgerking.
This exhibits that extra folks create content material about McDonald’s, giving them a far stronger attain on TikTok total. Analyzing your rivals like this reveals new methods and differentiation alternatives that weren’t thought of earlier than.
Use the hashtag search operate to floor all of the posts and conversations taking place round your model’s hashtag in comparison with your rivals. posts utilizing particular hashtags provides you qualitative particulars to grasp conversations taking place round your model and your competitors, plus your share of voice out there.
7. Observe your total TikTok engagement efficiency
Hashtag efficiency via the lens of your TikTok engagement stats reveals how totally different hashtags enhance engagement in your posts. On TikTok, this engagement is normally within the type of likes, shares, saves and feedback.
In a device like Sprout, you need to use the Put up Efficiency Report for TikTok to see what hashtags are utilized in your High Posts, and to see how your viewers engaged with these particular posts. Or, you need to use the Cross-Community Put up Efficiency Report back to view top-performing posts throughout all networks—together with TikTok. Then you will get a deeper view of hashtag efficiency throughout all of the content material you publish.
All engagements aren’t equal, so decide your engagement targets and metrics at first of every hashtag marketing campaign.
Experiment together with your hashtags and proceed to trace High Posts, filtered by engagement metrics, to see what hashtags, if any, routinely seem in your High Posts. This may decide which hashtags you must depend on transferring ahead.
Begin utilizing your TikTok hashtag analytics successfully
Monitoring metrics is commonly one of the best ways to be taught what’s and isn’t working together with your digital advertising and marketing. Successfully studying out of your hashtag insights ought to open up new alternatives for extra profitable TikTok advertising and marketing campaigns.
Obtain Sprout’s social metrics map, to outline the proper metrics throughout every stage of your gross sales funnel.
TikTok Hashtags Analytics FAQs
Q: How can I monitor hashtags on TikTok?
A: You may monitor hashtags natively via TikTok, and discover trending hashtags via TikTok Discovery.
Q: How do I get TikTok hashtag knowledge?
A: Get knowledge on particular hashtags all through the entire TikTok platform by trying to find the hashtag you wish to see in TikTok’s search bar, or by utilizing the hashtag part of the Traits Discovery device in TikTok.
Q: What’s TikTok hashtag evaluation?
A: TikTok hashtag evaluation is a technique to achieve insights from particular hashtags. You will discover out how typically it’s used, the feelings behind it, how a lot engagement it encourages and extra.
