Elsewhere, Muge Erdirik Dogan just lately arrived from Amazon as chief expertise officer to strengthen the “velocity, effectivity and high quality” of Nike’s client experiences.
Discovering its footing: These current appointments are additionally important since Nike has just lately misplaced a lot of its expertise from divisions together with advertising and marketing.
As a part of a cost-cutting plan to scale back its workforce by 2% by 2025, Nike has already laid off 740 workers at its headquarters in 2024, together with vice presidents throughout its advertising and marketing, expertise and innovation groups.
Nike declined to inform ADWEEK how most of the job cuts got here from advertising and marketing.
