Custom dictates that to correctly take pleasure in a premium whisky you pour it from an elaborately chunky crystal decanter into an unfeasibly heavy tumbler.
Weight has lengthy been an outward signifier of high quality within the whisky business, and the luxurious business usually, however this week, Johnnie Walker launched the world’s lightest glass whisky bottle, suggesting that the longer term is likely to be extra about reducing emissions that lower glass.
At 180 grams (6.35 ounces), the teardrop formed 70-centiliter glass bottle is significantly lighter than the 850 grams of the present Johnnie Walker Blue Label bottle (with out the liquid and the stopper), coming in at one-fifth of the standard weight. It incorporates a limited-edition Johnnie Walker Blue Label Extremely whisky. The design has been 5 years within the making, and it breaks with the model’s conventional sq. bottle for the primary time.
Designed with the assistance of Turkish glassmakers Şişecam—an organization within the high 5 of glass producers globally—the brand new light-weight bottle has the potential to affect each transport and manufacturing emissions. Father or mother firm Diageo means that for each gram of glass lowered, round half a gram of carbon is saved in manufacturing. This doesn’t sound all that spectacular, however given Johnnie Walker sells an estimated 130 million bottles yearly, the carbon financial savings might, if upscaled, be appreciable.
For now, nevertheless, solely 888 bottles of the record-breaking Johnnie Walker Blue Label Extremely whisky can be launched, costing $1,250 every—which, as eco-statements go, feels a bit tokenistic. Restricted-edition spirit releases are commonplace within the premium sector, however for this innovation to make a significant affect it is going to should be carried out throughout extra Diageo manufacturers.
At current, the light-weight bottles can’t be scaled up, however Jeremy Lindley, world design director at Diageo, tells WIRED that the corporate is already making use of the newfound light-weighting data to different bottles. “We’ve introduced down the burden of the Johnnie Walker 18-year-old by 35 p.c, and we’re engaged on lowering the burden of our normal Johnnie Walker Blue Label bottle by over 25 p.c,” Lindley says.
Within the growth course of for the Johnnie Walker Blue Label Extremely, Diageo was granted 4 UK patents, and, in a laudable transfer, the license has been made obtainable on a royalty-free foundation to assist encourage different drinks manufacturers to innovate.
