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Third House’s CEO follows an 80/20 rule for consuming out, competes in triathlons at 54-years-old and has made startup investments he regrets


What would you do for those who had a six-figure wage? Maybe you’d by no means cook dinner one other meal once more or take pleasure in a month-to-month Thai therapeutic massage and a Soho Home membership to unwind from the stress that comes with being at your A recreation.

Right here at The Good Life you don’t must think about what life on the prime appears to be like like anymore: Get real-life inspiration for a way essentially the most profitable stay their lives.


At this time Fortune meets Colin Waggett, the CEO of London’s hottest high-end fitness center, Third House—maybe higher referred to as the spot the place David Beckham and Prince Harry have labored out. Britain’s reply to Equinox has taken London’s luxurious fitness center market by storm.

Regardless of solely opening its first membership in 2001 and having a hefty price ticket of £220-to-£250 a month, Third House is quickly rising a loyal fan base of millennials. That is thanks, partially, to its Instagramable interiors and courses (howdy, scorching yoga). 

35,000+

Variety of Third House members.

But in addition, Waggett’s intensive business expertise: He was Health First’s CEO for over seven years earlier than launching his personal boutique fitness center, Psycle, which was acquired in 2014 for an undisclosed quantity. 

Below his helm, Third House has quadrupled in measurement on the subject of income and membership measurement. Final yr, it secured an £88.5 million money injection to assist the model scale up à la Equinox which has over 40 fancy health golf equipment throughout the pond. Though Third House has solely simply opened its eleventh membership, it’s already too tight a squeeze for its 35,000-plus members and a number of other websites at the moment are working a ready checklist. With high-end gyms severely en vogue, Waggett’s is personally looking out for brand spanking new areas.

The funds

Fortune: What has been the most effective funding you’ve ever purchased?

My funding in Third House. I can’t let you know how a lot – however it’s a nice enterprise.

The worst?  

I’ve carried out a handful of investments in startups which have gone bust…

Third House set inside the 23-acre Wooden Wharf district:

Third Space in Wood Wharf.
Third House in Wooden Wharf.

Courtesy of Third House

Courtesy of Third House

Courtesy of Third House

Do you carry a pockets?

Not since Covid. Apple Pay all the best way.

What private finance recommendation would you give your 20-year-old self?  

Save a bit often, however again your self. I’d slightly put money into a enterprise I do know, perceive and am concerned in, than a fund that invests in companies I do know nothing about, paying charges to somebody I’ve by no means met.

What’s the one subscription you’ll be able to’t stay with out? 

Strava – can I’ve two? And Spotify.

Garmin Marq smartwatches during the 2024 CES event in Las Vegas, Nevada, US, on Wednesday, Jan. 10, 2024. The event typically doubles as a preview of how tech giants and startups will market their wares in the coming year and if early announcements are any indication, AI-branded products will become the new "smart" gadgets of 2024. Photographer: Bridget Bennett/Bloomberg via Getty Images
Colin’s go-to watch is from American-Swiss firm, Garmin.

Bridget Bennett—Bloomberg/Getty Photos

The place’s your go-to watch from? 

Garmin.

What’s your go-to work wardrobe?

Paul Smith, LuluLemon, Eton, Vulpine.

DETROIT, MICHIGAN, UNITED STATES - 2022/02/07: Lululemon logo seen at one of their Stores in downtown Detroit. (Photo by Stephen Zenner/SOPA Images/LightRocket via Getty Images)
In terms of work apparel, Lululemon is a favourite for Third House CEO.

Stephen Zenner—SOPA Photos/LightRocket/Getty Photos

When you’ve got youngsters, what do your childcare preparations seem like? 

My children are 21 and 18, to allow them to now choose me up from the pub once I want them to.

The requirements

How do you commute to work? 

I take the prepare from Winchester — it supplies a really productive hour every means of studying, writing and considering.

Save a bit often, however again your self. I’d slightly put money into a enterprise I do know, perceive and am concerned in, than a fund that invests in companies I do know nothing about, paying charges to somebody I’ve by no means met.

How do you get your each day espresso repair?  

I like my Sage espresso espresso machine — selfmade is the most effective. Considered one of my colleagues is a complete espresso nut, so he makes positive we choose the most effective espresso outlets wherever we’re in London. The workplace favorite is Hideaway Espresso Home on Brewer Road in Soho. 

A Sage The Oracle coffee machine, taken on May 12, 2017. (Photo by Joseph Branston/T3 Magazine/Future via Getty Images)
Waggett often will get his each day espresso repair at house, utilizing his Sage espresso espresso machine.

Joseph Branston—T3 Journal/Future/Getty Photos

Do you’ve lunch al desko?    

Typically, sure. We now have our personal meals enterprise known as Pure Health Meals, or NFF for brief, which is tremendous wholesome, macro managed, contemporary and scrumptious. My present favorite is the Sizzling Smoked Salmon which has 38g of protein.

How typically in every week do you dine out versus cook dinner at house? 

We eat in 5 nights and eat out 2. I’m fortunate my spouse is a implausible cook dinner, and I are inclined to cook dinner one night time on the weekend. 

The treats

How do you unwind from the highest job? 

I work out lots at our golf equipment (clearly!) and trip my bike via the Hampshire countryside or via the Mountain ranges of Europe once I get the possibility. I additionally play golf and compete within the odd triathlon. And, in fact, spending time with household, buddies and wine.

View of the Harbour and Across the Bay
Colin and his household have a home on the North Coast of Cornwall, which backs onto dunes, the ocean and surf.

Deejpilot by way of Getty

What’s the most effective bonus deal with you’ve purchased your self? 

I at all times want one other bike. My newest is the Pinarello F12. 

Take us on vacation with you, what’s subsequent in your trip checklist?

3 or 4 ski journeys, some downhill, some touring, and heli (off-trail, the place the skier reaches the highest of the mountain by helicopter) if I’m fortunate. All my household and buddies are ski nuts. I are inclined to additionally go on a biking journey with buddies to some mountains someplace. We now have a home on the North Coast of Cornwall to flee to, which backs onto dunes, the ocean and surf — I’ll get within the water each day and stroll or run the cliff tops with the household and the canine. After which someplace attention-grabbing or scorching. Final yr it was Sumba and Komodo in Indonesia, this yr Croatia. What number of is that? Not sufficient!

Right here at The Good Life you don’t must think about what life on the prime appears to be like like anymore: Get real-life inspiration for a way essentially the most profitable stay life. Dive into our different ‘The Good Life’ profiles.

Fortune desires to listen to from European leaders on what their “Good Life” appears to be like like. Get in contact: orianna.royle@fortune.com.



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