TikTok is the place to be on social media.
With a worldwide lively consumer base of 1.5 billion individuals in 2024, the platform continues to develop each its consumer base and engagement.
Do you know that customers are spending an common of 58 minutes and 24 seconds on TikTok every day? That is 3 minutes and 36 seconds greater than final 12 months.
However how do you develop your individual, or your model’s, following on TikTok when there’s a lot competitors on the market?
A few of the greatest influencers have over 150 million followers (hey @charlidamelio!), however even in the event you aren’t aiming for a follower report, there are some methods you’ll be able to observe that work greatest for this dynamic platform.
Right here’s how one can make it occur.
Create Excessive-High quality, Partaking Content material
On TikTok, content material high quality issues. Right here’s how one can make yours stand out:
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Hook viewers early: TikTok customers resolve within the first few seconds whether or not they wish to preserve watching. Strive beginning with a fascinating visible or query.
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Be genuine: Authenticity resonates on TikTok. Share your real self and distinctive perspective so that you don’t get misplaced in a sea of sameness.
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Strive TikTok’s enhancing instruments: TikTok’s in-app enhancing instruments, results, and filters will improve your movies and preserve them contemporary and interesting.
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Use music and sounds: You’re going to want to learn about standard sounds and music. Utilizing them makes your movies extra entertaining and likewise will increase the chance of them being found. We’ve an entire publish about tips on how to discover, use & make TikTok Sounds in 2024.
High quality is not simply concerning the visible and audio attraction; it is also about storytelling. Inform a compelling story, even in brief movies. Whether or not it’s a humorous anecdote, a behind-the-scenes look, or a step-by-step tutorial, good tales preserve viewers hooked and encourage them to observe for extra.
Reesa Teesa went viral in 2024 for a 55-part collection “Who TF did I marry?” Folks on the app beloved her participating storytelling type which made her longer-form story a success, with out doing any TikTok dance or pattern.
Know Your Viewers
Are you shocked to be taught that greater than half of TikTok customers in 2024 are males (54.3%)? The opposite 45.7% are ladies. After all, your profile may need a distinct gender cut up.
As for t the age vary of the worldwide TikTok viewers, the best proportion of customers are aged 18-24 (36.2%), adopted by customers aged 25-34 (33.9%). Solely 6.2% of the consumer base is over the age of 55, however that is the one age vary the place you’ll see extra ladies than males.
One of the simplest ways to find out about your viewers is thru TikTok Analytics so you’ll be able to delve deeper into your viewers demographics akin to age and gender and market to them successfully.
Tip: Among the finest methods to get insights into your viewers is by utilizing Later Social’s Tiktok Scheduler; with up-to-date insights into your viewers, you’ll be capable of modify your scheduled content material as you be taught extra about your viewers.
Give The Folks What They Need
If you wish to create content material that folks wish to devour and interact with, you’ll wish to know what will get essentially the most views.
In keeping with Linearity, listed below are the classes that carry out greatest on Tiktok:
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Leisure – 535 billion views
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Dance – 181 billion views
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Pranks – 79 billion views
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Health and sports activities – 57 billion views
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Dwelling renovations and DIY – 39 billion views
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Magnificence and skincare – 33 billion views
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Style – 27 billion views
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Recipes and cooking – 18 billion views
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Life hacks and recommendation – 13 billion views
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Pets – 10 billion views
Clearly, in the event you’re operating an account for a {hardware} enterprise or your area of interest is science-focused content material, you won’t create your complete technique round leisure and dance tendencies only for the potential views.
Nonetheless, many manufacturers and companies nonetheless incorporate these enjoyable components into their methods to assist their core content material pillars.
Luxurious style model Marc Jacobs has lately discovered success with their Gen Z-centric, unhinged TikTok technique.
TikTok is all about tendencies so it’s a good suggestion to verify the Uncover web page (or our TikTok pattern publish) commonly to see what’s trending. Then you’ll be able to take part in these tendencies together with your distinctive twist if it’s proper in your profile.
This retains your content material related but in addition will increase your probabilities of getting featured on the For You web page (FYP). We’ve bought some extra suggestions like this in our publish about tips on how to get extra views on TikTok.
Submit Constantly
Consistency is essential to constructing a following on TikTok.
Common posting alerts to TikTok’s algorithm that you’re an lively consumer. Nonetheless, make sure that the standard of your content material would not endure because of the frequency. Stability is essential; it’s higher to publish much less incessantly with high-quality content material than to publish poor-quality movies only for the sake of posting.
Develop a posting schedule and persist with it. You should utilize Later’s TikTok Scheduler to make this simpler, particularly in the event you’re aiming for a minimum of one publish per day to maintain your viewers engaged and enhance your probabilities of showing on the FYP.
Make an Intentional Hashtag Technique
Hashtags are an important instrument for discoverability on TikTok. You’ll wish to use a mixture of trending hashtags and niche-specific ones, primarily based on what you’re posting.
Keep in mind that you don’t simply have to make use of hashtags passively. Why not create your individual branded hashtags to encourage user-generated content material? This can assist construct a neighborhood round your model and improve your attain as extra customers have interaction together with your hashtags.
However don’t go overboard, as a result of round 3-5 related hashtags per publish is often sufficient. Use Later Social’s hashtag suggestion instrument to analysis which hashtags are performing nicely on social media so you’ll be able to add them to your posts.
Repost Consumer-Generated Content material
Folks like to see their content material reposted on social media profiles they love, so capitalizing on user-generated content material (UGC) can assist you get extra TikTok followers.
Should you don’t have time to create content material every day, reposting UGC can assist make your TikTok profile really feel “full” and increase your posting frequency!
ELF’s TikTok, @elfyeah, contains a wholesome combine of brand name content material and UGC in its model voice.
If customers know there’s an opportunity they may very well be featured on an account apart from their very own, they’re often excited to create content material and tag the model to have a shot at hundreds of TikTok customers seeing their publish. Should you’re a model with a bodily product, reposting UGC will be an effective way to get extra followers.
Cross-Platform Win: It’s straightforward to search out and repost content material from Instagram to share on TikTok utilizing Later Social’s content material creation instruments; the content material creator’s deal with is routinely added to your caption, so there are by no means any points with giving credit score.
Have interaction With Different TikTok Creators
It’s straightforward to neglect that TikTok is a social media platform. Anybody who has misplaced a few hours scrolling via their feed will know that it’s extremely addictive, however not constructed for conversations like Fb or Instagram is.
One of the simplest ways to have interaction is thru likes and feedback on different movies. One technique for rising your TikTok account is to easily begin participating with content material that compliments your model.
Comply with influencers that might be nice companions in your model and interact of their movies or discover different manufacturers in your business that you just’d prefer to assist.
You could discover that you just’ll get extra followers from merely participating extra as a result of your feedback are being seen by different customers on different movies, which might in the end make them watch your movies and interact together with your profile!
Join With Your Viewers
At all times make the time to reply to feedback and acknowledge your present followers. This not solely fosters loyalty but in addition boosts your visibility.
The extra linked your viewers feels, the extra seemingly they’re to maintain coming again. The extra engagement your content material receives, the extra seemingly it’s to be promoted by the algorithm.
Creating engagement doesn’t cease at responding to feedback. Different engagement drivers on TikTok embrace:
Should you publish the identical content material on TikTok and Instagram, bear in mind to answer to feedback on each platforms posting.
It is perhaps double the job, however participating together with your viewers in each locations reveals that you just’re switched on and care concerning the individuals who take the time to remark.
You possibly can at all times begin a free trial of a instrument like Later that can assist you handle your posts and interactions throughout platforms.
Collaborate With Different Creators & Manufacturers
Collaborations can expose your content material to a brand new viewers. Companion with creators who’ve the same or complementary area of interest. Duets, shoutouts, and joint challenges are enjoyable methods to work collectively and develop your joint attain.
And it helps in the event you aren’t getting in chilly, so be certain that to have interaction with their content material authentically earlier than reaching out to suggest a collaboration.
These collabs may even result in enterprise success – right here’s how nail model Quickies collabs with creators like Katie Maloney.
Collaborations ought to really feel natural and mutually helpful. When each creators and types profit, collaborations usually tend to succeed and really feel real to each audiences.
Optimize Your TikTok Profile
Your profile itself can also be vital to make an excellent first impression. Ensure it’s inviting and informative by optimizing your:
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Profile Image: Use a transparent, high-quality picture that represents your model or character.
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Bio: Write a catchy bio that tells viewers what they will count on out of your content material. Embody key phrases related to your area of interest.
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Hyperlink: Use the hyperlink in your bio to drive site visitors to different social media platforms or your web site. Want some assist with this? Learn our publish on tips on how to add a hyperlink to your TikTok bio to drive site visitors & gross sales.
Along with these fundamentals, replace your profile to replicate present tendencies or any particular campaigns you’re operating. A well-optimized profile can convert informal viewers into followers by offering a transparent sense of who you might be and what you provide, a surefire approach to develop on TikTok.
Develop Sooner with TikTok Adverts
When you’ve got the funds, take into account investing in TikTok Adverts.
The platform provides numerous promoting choices, together with in-feed advertisements, branded hashtags, and sponsored challenges. Adverts considerably increase your visibility and entice extra followers in the event you goal them successfully.
Investing in advertisements can provide your content material the push it wants to achieve traction. Experiment with totally different advert codecs and concentrating on choices to see what works greatest in your viewers.
Don’t neglect that an vital a part of utilizing advertisements is to watch their efficiency and modify your technique as wanted to maximise ROI.
Past rising your following, you too can use advertisements to drive gross sales, generate leads, entice new prospects and increase conversions!
