The Quickest Rising Social Media Platforms of 2024 [New Data]

Are individuals nonetheless utilizing Fb? Is BeReal nonetheless subsequent huge factor? And is TikTok nonetheless only for Gen Z?

When you’re searching for solutions to these questions, I’ve acquired ‘em.

We requested 700+ U.S. adults in regards to the social media platforms they use in Might 2023 and once more in January 2024 to seek out out which apps are rising and that are slowing down. Right here’s what I gathered from the information. 

Desk of Contents

Lemon8 noticed +200% YoY development in utilization from shoppers we polled in our 2024 Shopper Developments Survey. It’s a photo-sharing app (owned by ByteDance, TikTok’s mum or dad firm) and is described as an Instagram-Pinterest hybrid.

It has solely been obtainable within the U.S. for a 12 months and a half, so, why’s it so fashionable?

For starters, Lemon8 is extra of a platform for shoppers. It’s centered round user-generated and natural content material, which is a welcome respite to shoppers who would possibly really feel that the most well-liked social media platforms are brand-forward and too salesy. 

Customers additionally care that the content material they see on social media is genuine and relatable, so the content material they see from different customers speaks on to that curiosity. A majority of people that use the app say they accomplish that to get concepts and inspiration and to share their very own photos/movies. 

As with all rising platforms, there’s no assure that Lemon8 will final, so my recommendation for manufacturers/companies is to get on the platform to safe your deal with and see what’s trending for customers fascinated about your area of interest. 

It’s also possible to leverage the platform for influencer advertising. When you make an account and discover fashionable influencers/creators in your area of interest, you possibly can type partnerships with them to construct consciousness for what you supply to its customers.

2. Tumblr

Tumblr, launched in 2007, is a microblogging website the place customers can share textual content and multimedia posts. It’s grown +8% since 2023, and its customers say they use the platform to seek out entertaining content material (28%) and sustain with information/cultural tendencies (28%). 

So, 17 years in, how is it nonetheless going sturdy? 

I feel Tumblr is so fashionable as a result of it’s a community-based platform. You’re nearly 100% assured to seek out individuals who share your similar pursuits, and to have the ability to fill your feed with content material that solely speaks to your pursuits. 

It’s additionally a personality-driven platform, which supplies customers the benefit of feeling like they are often themselves, particularly in the event that they’re closely concerned within the communities they’re most fascinated about. 

Tumblr is basically fandom central — a judgment free zone for individuals to seek out their individuals.

3. TikTok

Regardless of TikTok’s ongoing regulatory issues, persons are beginning to use the channel for the primary time, and individuals who like it stick round. 

Between Might of 2023 and January of 2024, TikTok utilization amongst our surveyed shoppers grew by +20% YoY. Utilization additionally grew throughout all generations, particularly older ones that when appeared completely uninterested. 

The variety of Boomers utilizing TikTok grew by +60% YoY and +12% YoY for Gen X, exhibiting once more that they’re catching on to many viral Gen Z tendencies and apps. From our analysis, we estimate that one in three American adults now makes use of TikTok.

I’m attributing this development to the recognition of short-form video, which has stolen the present utterly in recent times. Customers advised us that, of all sorts of content material they see on social media, they take pleasure in short-form movies probably the most—precisely what TikTok gives. 

Customers are additionally doing extra social procuring, which TikTok gives. Actually, TikTok is the second-most possible app for shoppers to have used to make a purchase order previously three months. 

When you aren’t on TikTok but, it’s best to maintain it in your radar and take into account whether or not the app is smart to your model. Simply remember the fact that constructing a profitable technique would require some video-related time and sources, in addition to consumer analysis into all of the tendencies occurring there. 

When you use it, you’ll possible reap the advantages: social media entrepreneurs usually tend to fee TikTok as having excessive ROI and say that short-form movies (which TikToks are) have resulted within the highest ROI this 12 months. 

You may study extra about TikTok advertising right here.

6. Instagram

It is no shocker that Instagram is without doubt one of the favorites amongst a number of generations. Between Might and January, utilization by shoppers we surveyed grew by +5%.

Whereas the channel continues to win over Gen Z and acquire consideration from Boomers, it may be dropping a few of its Millennial viewers. Under are only a few quick information.

• Round 42% of U.S. adults use Instagram, up 5% from final Might.
• Instagram grew probably the most with Child Boomers with a +53% improve (from 15% to 23%). 
• There was an 8% drop in utilization amongst Gen X, from 51% to 47%. 
• Regardless of being amongst Gen Z and Millennials’ prime three favourite apps, development was comparatively low, with 1% and a couple of% will increase, respectively.

4. Fb

Fb turned 20 this 12 months, and utilization amongst shoppers grew +4% YoY. As of April 2024, it’s the most well-liked social community worldwide and the favourite platform for shoppers over the age of 28. 

Regardless of the most important privateness points it confronted (Mark Zuckerberg was required to testify in Congress a few knowledge leak), it’s nonetheless going sturdy. I feel its continued development and curiosity from shoppers are on account of its novelty—it was one of many first three fashionable social media platforms (after LinkedIn and Myspace).

Now that we’ve coated a number of the fastest-growing social media platforms, listed here are those slowing down in 2024.

I used to be stunned to see LinkedIn and Twitch drop off, however not X/Twitter. Its 22% decline aligns with Elon Musk’s controversial takeover. 

To dive deeper into the shifts, Click on right here to study why Reddit, Pinterest, and YouTube may be dropping steam in comparison with their competitors.

Need extra social media insights? I additionally advocate testing these useful sources: 

Extra Social Media Insights

When you’re searching for much more social media insights, I like to recommend diving into your 2024 State of Social Media reporting. 

It’s based mostly on outcomes from a survey we ran of 1,500+ social media entrepreneurs. You’ll study all about find out how to drive group, gross sales, and virality, and one of the best half is that the report is free to obtain.

Take a look at our 2024 Social Media Developments Report without spending a dime beneath.