The Prime Search Engines in 2024 [Including 17 Google Alternatives]

Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.

Commanding almost 92% of the worldwide search market share, Google is the place most of us focus our search engine advertising and marketing.

However that market share additionally makes it loads more durable to hold on to high-ranking search engine outcomes pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to succeed in the tens of millions of people that use different serps.

Particularly now that AI-powered serps have fairly actually entered the chat, there’s renewed curiosity in non-Google serps for each customers and SEOs. (And in case you’re a marketer searching for some ground-up assist on the best way to get began with web optimization — we’ve obtained a pack for that.)

Observe: To compile this listing, I appeared on the worldwide market share of serps on desktop and cell from June 2023 to June 2024.

I averaged every search engine’s market share over 12 months with knowledge from Statcounter GlobalStats, until in any other case famous.

1. Google

Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to succeed in the opposite 40%.

It’s the logical place to start out for advertising and marketing, operating paid advertising and marketing campaigns, and creating natural site visitors methods.

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However remember that Google‘s algorithm works to satisfy customers’ wants instantly on Google in order that they need not click on any hyperlinks. Options like this, plus Google’s recognition, would possibly make it arduous so that you can seize as a lot web site site visitors as you need.

Google lately rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.

Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.

Regardless of Google’s dominance, there’s loads of different serps — and doubtlessly a big viewers for entrepreneurs and SEOs trying to broaden their viewers.

We rounded up 17 different serps, together with a number of powered by AI, as options to Google.

Different Search Engines

2. Microsoft Bing

Microsoft Bing trails at a distant second with an general common of three.23% of the market share worldwide and simply 0.55% on cell. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look just like Google’s, with the identical classes and an identical white background, with blue hyperlinks and inexperienced URLs.

Bing moreover provides Microsoft Rewards, a program that provides you factors whenever you search or store on the engine. You’ll be able to redeem these factors for present playing cards, nonprofit donations, and extra.

Bing additionally lately added an AI part, referred to as Copilot, which summarizes search outcomes for you.

Nevertheless — it is a fairly vital “nonetheless” for entrepreneurs and SEOs who depend on natural site visitors — the direct hyperlinks are more durable for customers to seek out and the primary hyperlink it supplied was to a unique touchdown web page than the one linked above.

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Copilot tries to be encouraging concerning the chance of the current Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.

3. Yahoo!

Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! remains to be one of many extra standard options to Google, with simply over 1.16% of the worldwide market share.

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Yahoo! is powered by Microsoft Bing, so search outcomes are comparable. Its search outcomes web page has a minimalist, text-heavy interface.

Nevertheless, it is nonetheless an vital search engine in its personal proper, with over 4 billion month-to-month customers in 2023.

4. Yandex

In some native markets, smaller serps go head-to-head with Google — and win.

Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its dwelling nation, that skyrockets to just about 71%. (Google holds the quantity two spot.) Should you do enterprise globally and wish to attain Russian clients, there are some things to bear in mind.

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For instance, Yandex has many high quality indicators, or badges, that it may possibly show alongside search outcomes. Some of the outstanding is the positioning high quality index (SQI), which signifies how helpful your web site is to customers.

Like Google, Yandex considers whether or not a person’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a web site area.

It’s not marketed anyplace on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.

5. DuckDuckGo

Should you‘re uneasy about focused advertisements or don’t need your search knowledge saved, you would possibly wish to strive DuckDuckGo, which touts itself as “the search engine that doesn’t observe you.”

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It additionally doesn’t acquire or retailer any info, so you may seek for footwear with out being bombarded by subsequent Macy‘s advertisements. It’s value noting there are nonetheless advertisements on DuckDuckGo — simply not personalised ones.

DuckDuckGo has a clear interface that makes it straightforward to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers turn out to be extra involved about privateness.

6. Baidu

Baidu is China’s largest search engine, capturing 52.15% of China’s search market.

The search engine is in Mandarin, however in any other case appears to be like just like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.

Should you’re trying to attraction to the Asian market, Baidu is an effective possibility to contemplate.

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Nevertheless, the search engine censors sure photos and blocks pro-democracy web sites. Should you’re evaluating search outcomes, you’ll discover a extra complete outcomes listing on Google.

7. Ask.com

Ask.com, previously often known as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.

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Ask.com’s interface is just like Yahoo!’s, with information below the search bod. Nevertheless, not like Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.

8. Naver

Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is fully in Korean, with no English model.

Greater than a easy search engine, Naver customers can entry information content material, search solutions, and extra.

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Though it’s in Korean, I used Google Translate to view the touchdown web page in English.

Notably, Naver is a localized search engine, that means that it doesn’t crawl and catalog your entire web.

Should you’re concentrating on the South Korean market together with your content material, be certain that your web optimization matches the standards of South Korea’s second-most standard search engine.

9. Ecosia

Ecosia is “the search engine that vegetation bushes.” For each search a person makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its earnings to plant bushes in susceptible areas.

To this point, Ecosia has planted almost 210 million bushes and devoted one other 85 million euros (about $92 million) to local weather motion.

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Observe to entrepreneurs: Ecosia’s sponsored spots push your content material almost under the fold.

Ecosia is hottest in its dwelling nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.

10. AOL

AOL, previously often known as America On-line, is each a web-based media firm and a search engine. The interface encompasses a search bar and nationwide information articles, together with native information and climate.

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AOL’s search outcomes web page could be very ad-heavy — you’ll need to look under the fold to see your outcomes.

Most of AOL’s site visitors is generated from the USA, however it’s on the decline, at solely 0.09% of the market.

11. Web Archive

Web Archive is a unique sort of search engine. As its title implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and so forth.

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As a substitute of trying to rank on this search engine, customers can join a free account and add their content material to the archives.

Most of Web Archive’s viewers is positioned in the USA. Nevertheless, the search engine is gaining recognition in different nations, reminiscent of Nice Britain and India.

12. Yep

The favored web optimization instrument Ahrefs launched Yep, an AI-powered search engine, in 2022.

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Yep’s enterprise mannequin distinguishes it from the remaining. It shares 90% of its advert income with content material creators in an effort to encourage extra individuals to share their data and high-quality content material.

13. Courageous Search

Of the half a dozen or so AI-powered serps I examined for this text, Courageous was considered one of my favorites. In our personal analysis, it was the AI search engine of selection, most popular by 8% of respondents.

Courageous’s default settings don’t embody AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.

It has a clear interface and a few of the most enhanced privateness options of any search engine on this listing. It blocks advertisements and cross-site cookie monitoring, and it doesn’t acquire any data about its customers.

HubSpot’s analysis means that might be key to capturing common AI search customers — privateness and safety have been among the many prime issues, and 1 / 4 of respondents mentioned they’re solely probably to make use of AI serps if their issues are addressed.

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Courageous’s search outcomes have been impressively thorough. After I requested for assist writing a listicle about serps, it started with the historical past of serps — however it nonetheless gave me related details about present serps.

14. Andi

Andi has a vertically break up interface, with the standard AI search engine chat field on the left, and sources on the proper. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of probably the most related outcomes.

Seeing acquainted, credible sources could alleviate client nervousness round AI. Getting incorrect info was the highest concern cited in current HubSpot analysis..

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15. Perplexity AI

Perplexity has gotten loads of buzz in 2024. It has an identical design to different AI serps, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply whenever you hover over them — important to make sure that you’re not falling prey to misinformation.

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HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most standard AI search engine, most popular by 5% of all respondents.

16. Phind.com

Phind.com payments itself as “a solution engine” designed particularly for builders. It nonetheless does a tremendous job dealing with the extra mundane queries, however in case you need assistance getting “from concept to working product,” this search engine was constructed for you.

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17. You.com

You.com has 4 assistants to select from to assist a wide range of extra difficult queries: Sensible, Genius, Inventive, and Analysis.

I attempted out the Analysis assistant to see if it may suggest some status dramas for me.

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It ready an simply skimmable report that started, “If you’re a fan of status dramas, you’re probably searching for TV reveals that provide high-quality storytelling, advanced characters, and sometimes, a cinematic really feel.”

The outcomes included the same old suspects (The Wire, Sopranos), but additionally a couple of newer recs (The Crown, Succession).

It additionally has 15 AI fashions to select from — in case you’re an AI fanatic, that is the one to make use of. You’ll be able to choose from totally different variations of GPT, Gemini, Claude, and others.

18. Komo

I requested Komo to inform me about HubSpot’s web site grader, and it shortly summarized it, calling it “a robust and complete instrument” (cease it, we’re blushing).

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Like different AI serps, it has bibliography-style citations that make it straightforward to type truth from fiction.

Rising Search Engine Traits

Social Media Search

TikTok and YouTube aren’t serps per se, however take into consideration how typically you utilize their search capabilities.

Latest HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for info. That’s greater than every other search engine besides Google.

Meta, which owns Fb, Instagram, and WhatsApp, has already included its proprietary AI search into all three platforms.

Google Updates

Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, typically AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has big implications for the business.

“First, Google is sending a robust sign that content material written by people is preferable to content material by computer systems. (Ironic, given nearly the entire SERPs are algorithmized.)”

Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete strategy to web site efficiency.

“This replace prioritizes user-first content material over keyword-first content material,” Sellers explains. “With this in thoughts, SEOs needs to be their web site as a complete and ensuring they’re creating useful, dependable content material for his or her customers — not for serps.”

Assume Past Google

In the end, it is important to contemplate different site visitors alternatives apart from Google when creating an web optimization technique.

By diversifying your sources, you’re extra more likely to seize the primary web page on SERPs, and also you’re in a greater place to discover a actually best audience.

This text was initially revealed in September 2018 and has been up to date for comprehensiveness.