Audio is gaining clout as a result of it’s a welcome departure from different media codecs, which we’ve seen play out this election season. Interviews are extra candid, relaxed, and off script, journalistic agendas are eliminated, and interruptions not often occur, permitting political candidates to be extra themselves, and infrequently extra comfortable within the stream of dialog.
What this implies for manufacturers: Entrepreneurs should assume larger image about their audio creator methods, and the way they derive essentially the most worth throughout all channels and touchpoints to capitalize on multigenerational listening and viewing behaviors.
If elections are the bellwether of mass media traits, then podcasts and audio creators emerged as clear winners this election season. So entrepreneurs, what are you doing to get forward of the development?
