The Finest Social Media Platforms for Video Content material in 2024 [Consumer Data]

At any time when I take into consideration social video platforms, the primary ones that come to thoughts are YouTube and TikTok, however these are solely the tip of the iceberg relating to video sharing. There are a number of extra video platforms on the market.

Nevertheless, earlier than we discover the huge choices entrepreneurs have at their disposal, let’s dive into the significance of social media movies, the place shoppers are watching them, and different essential findings.

The place are shoppers watching social media movies?

YouTube, Instagram, and TikTok are among the many social media platforms with the very best ROI, in keeping with our 2024 State of Advertising and marketing Report. So, it‘s secure to say that’s the place shoppers watch social media movies.

The truth is, our most up-to-date Video Advertising and marketing Report reveals Instagram is the highest social media platform for ROI, engagement, and lead technology for sharing advertising and marketing movies.

Behind Instagram is YouTube relating to ROI and lead technology.

In fact, I can‘t pass over TikTok, contemplating it’s the app I discover myself scrolling by way of for hours on finish. The short-form video platform has the third highest ROI and is available in 2nd for engagement behind Instagram.

Lastly, there’s Fb. Whereas 60% of entrepreneurs sharing advertising and marketing movies use the longstanding Meta-owned platform, it is available in fourth place for ROI, lead technology, and engagement.

13 Finest Social Media Video Platforms

1. YouTube

YouTube is the biggest video-sharing platform and the second-largest social media platform on the earth, with over 2.7 billion customers. In response to Neilsen, YouTube topped the checklist for streaming time for 17 consecutive months in July.

So, for those who‘re questioning if the platform generally is a welcome addition to your video advertising and marketing or social media technique—the numbers recommend that’s the precise transfer!

What I really like most about YouTube is how the platform can host numerous codecs of movies, equivalent to reside streaming, short-form movies, and long-form movies.

You may as well make the most of YouTube’s Group tab to talk to have interaction along with your viewers in between video uploads.

Different key options and advantages embrace:

• AI-generated transcriptions and captions
• Simple privateness settings
• Choice to pay to advertise your movies on YouTube and Google
• The power to curate your movies into playlists
• Information analytics and administration instruments by way of YouTube Studio
• Monetization choices by way of the YouTube Associate Program
• Strong audio library

2. TikTok

TikTok is a wonderful platform for attracting a Gen Z viewers.

Our 2024 Client Traits Report reveals that 48% of Gen Z shoppers desire to study new merchandise by way of short-form movies on TikTok, and 72% say they’ve used the app within the final three months.

A few of my favourite options of TikTok are:

• Dwell stream procuring capabilities
• A number of monetization alternatives, together with the flexibility for viewers to ship presents
• Hashtags for boosts in engagement and group constructing
• Promoting choices for enterprise accounts
• Always rising library of trending songs and sounds

3. Instagram

Instagram can be fashionable amongst Gen Z, with 72% reporting to have used the app within the final three months. It is a terrific platform for selling merchandise and promoting them in-app.

Listed here are among the finest options:

• E-commerce capabilities by way of Instagram storefronts
• Dwell stream capabilities
• Shoppable tales

4. Fb

Fb is thought to be extra fashionable amongst millennials and Gen X, however our Client Traits Report reveals it nonetheless has loyal customers. Our report reveals that 42% of shoppers contemplate the app their favourite.

Options embrace:

• Fb Dwell
• Fb Tales
• Paid Video Adverts
• Group pages to attach along with your viewers

5. Snapchat

I used to be a junior in highschool when Snapchat launched, and I keep in mind it being extraordinarily fashionable amongst faculty college students a number of years later.

The app continues to be going robust amongst youthful shoppers immediately, with 57% of Gen Z shoppers saying they’ve used the app within the final three months.

It additionally stays fairly fashionable amongst Millennials, with greater than a 3rd (37%) additionally reporting utilizing it inside the previous couple of months.

Advertising and marketing on Snapchat may be difficult for the reason that app‘s important draw is that customers can ship one another movies and images that disappear after 24 hours. It’s extra fashionable for interpersonal communication.

Nevertheless, entrepreneurs can nonetheless leverage the app thanks to varied options like Snap Adverts, Story Adverts, and Collections Adverts.

6. Twitch

Twitch is a reside streaming platform particularly fashionable amongst avid gamers; nevertheless, you don‘t must be within the gaming business to leverage it.

Manufacturers like Wendy’s and Outdated Spice leverage influencer advertising and marketing by tapping into well-known streamers who can introduce their merchandise to a wider viewers.

My favourite Twitch options and advantages are:

• Monetization choices by way of its affiliate and partnership applications
• Stream scheduling
• Dwell feedback
• Channel analytics

7. X (previously Twitter)

X is generally considered a micro-blogging platform, but it surely has video posting and sharing talents. Customers with out an X subscription can add movies as much as 140 seconds lengthy.

Subscribers can add movies as much as 4 hours lengthy, relying on whether or not they use iOS, the desktop model of X, or Android.

8. LinkedIn

I solely lately found the totally different potentialities relating to video on Linkedin, and I used to be pleasantly shocked. Customers can add as much as 10 minutes of native video on the platform, stream for as much as 4 hours, and put up video adverts which might be as much as half-hour lengthy. 

Moreover, I’ve discovered that drumming up engagement for movies on LinkedIn is fairly simple since you’re relying by yourself community plus the networks of others to share your content material. 

Certainly one of my most up-to-date movies is a TikTok I embedded in a LinkedIn put up. In only a week, that put up garnered greater than 1,700 views and reached extra 1,200 folks.

It is price noting that I solely have about 600 folks in my LinkedIn community.

9. Pinterest

Pinterest’s video capabilities are particularly useful for retail manufacturers trying to attain shoppers searching for inspiration. Pinterest is a social media platform that enables customers to create digital imaginative and prescient boards for inspiration relating to model, artwork, recipes, and extra. 

For instance, Fenty Magnificence makes use of its Pinterest board to put up movies displaying its merchandise in use whereas giving make-up inspiration. Manufacturers may make curated Pinterest boards consisting of a number of movies, all throughout the identical area of interest. 

Different helpful options are: 

• Shoppable video adverts that includes a video clip selling related merchandise to customers with comparable pursuits
• Personalised assortment adverts enable a number of photographs that may embrace one video and three supporting photographs selling related merchandise.

10. Reddit

Reddit is an app that focuses on group and discussions. Manufacturers can leverage Reddit video adverts to construct discussions round their services and products whereas constructing group within the type of subreddits. 

Although movies may be as much as quarter-hour lengthy, I recommend preserving them not than 30 seconds to a minute. 

11. Discord 

Manufacturers leveraging Discord usually use the platform for group advertising and marketing. That is achieved by creating a chosen area (server) that serves as a central hub for interactions between the model and its shoppers and segmenting shoppers into totally different channels that attraction to their pursuits. 

So, the place does video are available in? Nicely, I put Discord on this checklist as a result of the platform permits for video calls, which permits server members to tune in and converse. Manufacturers can host webinars, tutorials, Q&As, and extra by way of reside video calls and streams. 

12. Telegram

Telegram is a cloud-based messaging app that lets viewers ship messages, movies, photographs, and information to one another. Customers may make voice and video calls. 

Telegram generally is a nice platform for offering customer support, and its video capabilities can enable manufacturers to raised troubleshoot points, reply questions, or present visible tutorials.  

13. Vimeo

Vimeo is usually in comparison with YouTube, however I personally consider the previous has some technical capabilities that give it an edge over the extra well-known platform.

Vimeo permits customers to put up movies that may solely be seen by followers or chosen accounts, which may be useful if you wish to construct group by way of unique content material. 

Suggestions for Sharing Social Media Movies

1. For many platforms, zone in on short-form movies.

The world is changing into extra fast-paced every single day. Whereas many individuals are watching social media movies of their spare time, some are watching them on the go.

For instance, I typically watch TikTok movies and Instagram Reels on the subway or bus whereas operating errands.

My associates typically watch movies in between conferences or whereas ready for an appointment.

These brief intervals of time do not go away a lot room for shoppers to observe long-form movies, so many entrepreneurs recommend specializing in creating short-form, or “snackable,” video content material.

“Utilizing snackable movies on social can truly drive extra engagement than static photographs,” says Meisha Bochicchio, Content material Advertising and marketing Supervisor at Wistia.

On the subject of creating efficient snackable content material, Bochicchio says, “First issues first, needless to say most social media platforms will robotically begin taking part in video content material as viewers scroll.

So, make certain your movies are autoplay-friendly. Maintain them brief and put your key messaging within the first few seconds.”

“Keep in mind that most individuals received’t hear your audio, so make certain your movies are additionally silent-friendly, ”Bochicchio advises. “Take into account textual content overlays, or add captions instantly on platforms like LinkedIn, Twitter, and Fb.”

To be taught extra about this technique, try this put up on snackable content material, or this put up that highlights the most recent short-form video developments.

And if you wish to make snackable content material by yourself, our AI-powered Clip Creator instrument can convert textual content into skilled movies for your small business with only a few clicks.

2. Check totally different video codecs, too.

Whereas short-form video content material is a good tactic to harness, you may nonetheless publish longer movies so long as they’re participating and useful to your viewers.

For instance, whereas folks won’t wish to watch a two-hour industrial, they may watch an extended reside video Q&A, an interview with a thought chief, or a video that tells an extended however entertaining story.

When you can actually take a look at longer-form movies, you can too take a look at out different codecs, equivalent to reside streams, interactive movies, and procuring movies, on platforms like TikTok, Instagram, and Fb.

It is price noting that 46% of Gen Z shoppers within the U.S. have participated in reside procuring occasions, and 47% have bought from a reside stream.

As new video codecs emerge, it may be useful to find out if they could work in your model and design a take a look at round them.

Be certain you establish and monitor the precise success metrics. For instance, for those who‘re testing an extended video, have a look at its views and dropoff fee to see how lengthy viewers keep tuned.

In the meantime, for those who strive a extra interactive method like a reside stream or Q&A you can too pay attention to feedback, engagements, and shares on the content material whilst you’re reside.

3. Meet your video audiences the place they’re.

As with every social media technique, some content material will carry out higher on some social media platforms quite than others.

Whereas snackable, consumer-facing content material would possibly carry out properly with YouTube, Fb, and TikTok’s massive shopper audiences, a B2B advertising and marketing video or a Q&A with a company thought chief would possibly carry out higher on a professional-facing community like LinkedIn.

Fortunately, to create a terrific advertising and marketing technique, you don‘t (and shouldn’t should) place your movies on each single social media platform.

Nevertheless, it’s best to analysis the demographics of every main community, establish which audiences would possibly interact most along with your content material, and begin publishing movies the place it makes probably the most sense in your model and targets.

Then, proceed to regulate platforms you have dominated out in case they proceed to evolve and supply your model extra viewers alternatives sooner or later.

4. Do not all the time lean on repurposed content material.

Throughout my early days as a content material creator, I’d typically repurpose content material throughout a number of platforms. That technique was adequate for some time, however issues have modified since then.

At present, it will probably nonetheless be useful for manufacturers to repurpose some video content material for various platforms after they have comparable audiences and options. This can be a good way to check whether or not your content material technique for one platform will work with one viewers.

Nevertheless, as a result of figuring out your social media viewers is extra essential than ever, you would possibly wish to contemplate having a barely totally different video technique in your most essential video platforms.

Whereas there shall be occasions the place you may simply repurpose content material to save lots of time or bandwidth, some platforms like TikTok and Instagram are evolving with algorithms that would deprioritize your content material if it has a watermark from one other community.

5. Embrace influencers and prospects.

Even for those who’ve executed your whole analysis and churn out movies each day, it will probably nonetheless be extremely exhausting to put up a viral piece of content material that grows your viewers.

Fortunately, there are specialists on each social media platform who know tips on how to create movies. And, a few of them will even create movies for you — after which share them with their audiences.

That is why one nice progress technique can contain reaching out to influencers or thought leaders with experience in your business and both that includes them in your movies or getting them to endorse your model of their content material.

If you cannot afford to have an influencer assist enhance your video technique, you can too look in the direction of pleased shoppers.

With this technique, you may encourage prospects to share a video about their expertise along with your model on social media, or you may create a video full of a number of items of user-generated content material from pleased prospects.

As a result of immediately’s shoppers crave authenticity from manufacturers, user-generated content material not solely can offer you free video content material however may unfold model consciousness to prospects or folks researching you on social media.

Navigating Social Media Content material

Greater than ever, social media and content material advertising and marketing are all the time evolving. As a marketer, it‘s essential to remain updated with the most recent developments and information to raised inform your methods — whether or not you’re investing in video or different ways.

Editor’s be aware: This put up was initially revealed in June 2021 and has been up to date for comprehensiveness.