2024 had its fair proportion of climate occasions that acquired prime billing over newsier matters like politics, the financial system, enterprise, sports activities, and leisure.
Hurricanes dominated the information cycle, with three making landfall throughout the decrease 48 states. Hurricane Beryl made landfall in Texas as a Class 1 storm on July 8; Hurricane Helene landed as a Class 4 on Florida’s Gulf Coast on Sept. 26; and Hurricane Milton made landfall within the Sunshine State in October, touching down as a Class 3 storm.
Helene was essentially the most damaging of the three hurricanes, with the Nationwide Oceanic and Atmospheric Administration (NOAA) indicating that it was the deadliest hurricane to have an effect on the continental U.S. since Katrina in 2005. The hurricane led to greater than 150 direct fatalities, the bulk occurring in North Carolina and South Carolina.
These main storms—in addition to different climate occasions happening all year long—stored America’s main climate networks, together with The Climate Channel and Fox Climate, very busy.
The Climate Channel
Hurricane Milton was the community’s most-watched climate occasion of 2024, with October posting its finest month-to-month, weekly, and every day efficiency. The Climate Channel ranked among the many Prime 5 cable networks within the advertiser-coveted Adults 25-54 demo between Oct. 7-10 and was the highest cable community amongst that viewers on Oct. 9 when the hurricane made landfall. It outperformed the mixed viewership of Fox Information and CNN on that day.
Holy Milton: THE WEATHER CHANNEL drew a whopping (by cable requirements) 3.3M viewers at 9 p.m. ET Wednesday– greater than another cable broadcast within the hour and forward of something on ABC or Fox all evening Wednesday, in addition to CBS’s THE SUMMIT.
— TVMoJoe (@TVMoJoe) October 10, 2024
CGI of what Hurricane Milton can do to Florida.
Wild.
🎥 The Climate Channel pic.twitter.com/oNKeB9pYMs
— HOW THINGS WORK (@HowThingsWork_) October 9, 2024
Outdoors of its particular hurricane protection, The Climate Channel’s highest-rated program of 2024 was Weekend Recharge, which noticed 313,000 complete viewers and 48,000 demo viewers on Aug. 4. Its highest-rated primetime present of the yr was Freeway By means of Hell, which attracted 267,000 complete viewers and 13,000 demo viewers on Mar. 17.
Fox Climate
Like The Climate Channel, Fox Climate noticed vital viewership progress through the month of October on account of protection of Hurricane Milton.
Word: Fox Climate’s viewership will not be Nielsen measured as it’s primarily distributed as a streaming community. Information sources for Fox Climate streaming: Adobe Analytics, Amagi, Cascada, Roku Portal, Xumo dashboard, Fubo dashboard, YTTV, Tubi dashboard, Hulu, and Nielsen.
