![The best way to Promote Your Etsy Store on Pinterest [UPDATED]](https://i0.wp.com/www.tailwindapp.com/wp-content/uploads/2023/04/how-to-promote-your-etsy-shop-Blog-graphic.jpg?w=1920&resize=1920,998&ssl=1 "The best way to Promote Your Etsy Store on Pinterest [UPDATED]")
As a gifted Etsy maker, it’s time to embrace the highly effective attract that Pinterest has in your clients.
Observe these actionable suggestions and methods to learn to promote your Etsy store on Pinterest.
Pinterest customers have extra shopping for intent than the customers of some other social media community.
In truth, listed below are latest Pinterest Statistics (https://enterprise.pinterest.com/viewers/) that may persuade you much more that Pinterest is the place in your Etsy retailer:
- As of 2025, Pinterest has 537 million month-to-month lively customers
- Pinterest reaches nearly half of the excessive revenue households within the US
- Gen Z is Pinterest’s quickest rising group of customers
- 96% of Pinterest searches don’t embrace a model — individuals are open to attempting one thing new!
Between attractive customers, displaying fastidiously crafted photographs, and harnessing the facility of a search engine, Pinterest is customized that can assist you promote your Etsy retailer, sending patrons proper to your digital door.
(Creator be aware: This publish was initially written by Melissa Megginson. It was up to date in January 2025, by the Tailwind Advertising Group.)
This can be a pretty straightforward course of and one thing you’ll be able to positively do by yourself. We’ve got a full information to making a enterprise account on Pinterest that can assist you get began!
When you’ve created your account (or if you have already got one) you’ll be able to transfer onto creating your model with nice visuals and constructing out client-focused boards and Pins.
Creating Nice Visuals for Boards & Pins
We suggest beginning off along with your model aesthetic, then transferring into precise content material creation. Listed here are few professional pointers to get you began:
Create Lovely Pins
All of us choose a e-book by its cowl. Relating to visible platforms, we choose merchandise (and accounts) on the standard of their photographs and pictures.
The Lingua Nigra Etsy retailer does an amazing job showcasing stunning pictures of their product Pins. This retailer brings character (and characters) into their pictures and portrays merchandise in easy settings that really feel actual.
In the event you’re on the lookout for a technique to create beautiful Pins like Lingua Nigra, then you need to take a look at our information to creating stunning Pins to learn to take your pictures to the subsequent stage.
In order for you your entire Pins to look stunning, check out Tailwind Create! Our Create device lets you create dozens of pins in minutes with wonderful design & messaging. It‘s so easy!
Right here’s how straightforward it’s to create dozens of Pins out of your Etsy store in simply minutes with Tailwind.
Undertake a Pinterest “Fashion”
One factor that Etsy shops Bittersweet Design Boutique does properly is aligning their Pins with the model fashion. Irrespective of which board you land on, the whole lot feels cohesive.
Here’s a snapshot of Bittersweet Design Boutique’s account. Discover how all the Pins appear like they belong collectively?
When creating Pins, you’ll wish to hold the identical general technique in thoughts. Make it possible for the Pins are high quality, with aesthetically interesting colours & pictures.
Unsure the place to begin? Try this analysis into probably the most used colour schemes on Pinterest in 2025.
The best way to Pin Etsy Objects on Pinterest
Selling your Etsy store on Pinterest begins with utilizing the appropriate key phrases to draw your splendid clients. Tailwind’s Free Key phrase Finder Instrument makes it straightforward to find the phrases your viewers is looking for, serving to your pins and boards stand out.
With focused key phrases, you’ll be able to create pin descriptions and titles that drive extra visitors to your store and improve your gross sales. Take the guesswork out of Pinterest search engine optimisation and let Tailwind assist your Etsy store shine!
Maximize House with Vertical Pictures
Embrace vertical pictures on the finish of your Etsy itemizing pictures. This can assist to keep away from points with Pinterest’s picture ratio not matching Etsy’s sq. pictures.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture dimension by width. This implies it’s higher to Pin vertical pictures to assert extra actual property within the feed.
Listed here are two of the identical pictures by Bittersweet Design Boutique. The picture on the left takes up twice the quantity of area because the picture on the appropriate. In a busy Pinterest feed, taking on double the visible area provides you twice area to advertise your Etsy store!
PRO TIP:
Tailwind analyzed a million Pins on the lookout for traits of viral Pins. Regardless of having panorama choices within the platform, in relation to extremely saved Pins — vertical is essential!
Don’t be afraid of way of life photographs. Utilizing these extra pure, way of life photographs from Etsy works properly on Pinterest. It’s a good way to intensify your model and make it really feel actual and livable.
Do write search engine optimisation descriptions in your posts. Make it possible for your Pins are focusing on search phrases that customers are looking for. If you will get the appropriate phrases down, you’ll get extra visitors to these Pins.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture dimension by width. This implies it’s higher to Pin vertical pictures to assert extra actual property within the feed.
The best way to Get Extra Followers on Pinterest
Embrace Getting Saves (Repins)
All of us get a bit squeamish when somebody Pins our fastidiously crafted Etsy product to a Board referred to as “DIY,” “Craft Concepts” or worse, “Going to Make / DIY.” In truth, the concern of touchdown on certainly one of these Boards retains a number of Etsy makers off of Pinterest.
Whereas the do-it-yourselfers not often purchase, you by no means know what number of of their followers is perhaps on the lookout for your actual product, or won’t have the time (or the abilities) to make it themselves. Moreover, their Repin and Pin engagement helps your Pin rank higher within the Pinterest algorithm. The Pinterest algorithm dictates which Pins everybody sees of their feed and in search outcomes. The extra Repins and engagement you get, even when it’s not in your splendid Board, the higher your odds at displaying up in searches with potential clients.
To study extra about which elements assist improve your Pin visibility, take a look at our evaluation of 1 million viral Pins.
At all times Pin On the Finest Occasions
The Tailwind Pin scheduling device comes with a built-in “Sensible Schedule” that retains you Pinning at one of the best occasions for engagement all through the day (conserving you top-of-mind along with your followers).
Don’t fear, we’re not finished but! Listed here are 4 extra suggestions for methods to promote your Etsy store on Pinterest.
Professional Suggestions for Promoting on Pinterest from Etsy
Take Recommendation From Profitable Etsy Sellers
We took the time to speak to some profitable Etsy sellers in your behalf about how they use Pinterest (and Instagram) to advertise their Etsy outlets. on this FREE obtain 8, Etsy store homeowners share their secrets and techniques to Pinterest (and Instagram) advertising and marketing.
Obtain: “Social Media Advertising Secrets and techniques of Profitable Etsy Sellers”
Suppose Like a Search Engine Marketer
A part of the facility of Pinterest as a advertising and marketing platform is in its twin operate as a search engine. Folks go to Pinterest and seek for issues there. If you wish to promote your Etsy retailer on Pinterest it might be a wonderful thought to get within the heads of your potential clients and work out what they’re looking for on Pinterest.
- Brainstorm key phrases and key phrase phrases that your clients may search when on the lookout for your merchandise
- Use “auto-suggest” to conduct easy key phrase analysis. Merely begin typing within the key phrases you brainstormed to see what phrases are instructed. Phrases will probably be instructed that get searched repeatedly.
- Take a look at the outcomes for these searches, they’re your competitors, craft extra enticing Pins that higher meet the ‘search intent’ of these key phrases.
- Populate the data-pin-description of the pictures you share and your Pin descriptions with the key phrases you’re focusing on. It’s not as dangerous because it sounds… right here’s how.
- Create Pinterest boards that concentrate on the classes of key phrases you’re attempting to rank for and Pin your search engine optimisation’d Pins to these boards.
Promote on Pinterest
Pinterest can also be a highly effective paid promoting platform. If you wish to get close to instant suggestions on which of your Pins carry out properly you’ll be able to see their clickthrough charge (CTR) within the Pinterest Advertisements Supervisor. Our Pinterest Advert Rep recommends that you need to concentrate on campaigns with a CTR of 0.55% or larger.
Once you discover the Pins that generate clicks and conversions for you, it’s straightforward to extend their price range to achieve extra individuals. Certainly one of my favourite issues about Pinterest as an promoting platform is that you could goal primarily based on search. Search intent is usually correlated with the intent to purchase (which is why search advertising and marketing is so common usually).
Be Constant
from operating your Etsy retailer that constructing a following and attracting clients on the platform means regularly sharing new merchandise and rising your providing. Pinterest could be very comparable.
You must persistently share Pins and develop your boards to steadily improve your viewers.
By finding out our most profitable accounts, we’ve found that accounts sharing between 20-30 Pins a day see probably the most development. As soon as accounts go above 50 Pins a day that development usually flatlines. On common Tailwind members share 28 Pins per day!
Tailwind’s Pinterest scheduling device has helped greater than 100,000 bloggers and entrepreneurs grasp Pinterest. With lightning fast Pin scheduling, a wise calendar that makes certain each Pin is posted at the very best time, and actionable analytics, we make rising on Pinterest straightforward.
