On this case examine you’ll study:
- How Tailwind helped skyrocket The Artisan Duck’s weblog site visitors by 854% in a single yr and save a whole bunch of hours on advertising and marketing, liberating up time for product creation
- The ability of Tailwind’s Ghostwriter AI for crafting participating, on-brand copy and descriptions that sound genuine and join with clients
- How you can leverage Tailwind’s Good.bio software to seamlessly direct social media followers to your most related product listings and content material
- Methods for working smarter, not tougher on advertising and marketing as a busy entrepreneur, so you may focus in your true ardour
Hannah, a polymer clay artist from the UK, began The Artisan Duck in 2016 as a interest whereas elevating her two younger youngsters. Crafting jewellery offered a much-needed inventive outlet and therapeutic escape throughout a difficult time when each her youngsters have been recognized with autism. What started as experimenting with polymer clay methods quickly blossomed right into a thriving handmade enterprise.
Passionate in regards to the uniqueness and individuality that handmade merchandise present, Hannah takes nice pleasure in figuring out that folks select her jewellery and decorations as particular items. She pours care into each element, from the artistry of the items themselves to the considerate packaging.
As The Artisan Duck grew, Hannah struggled to successfully market her enterprise and drive site visitors, particularly to her weblog. She was spending upwards of 6 hours per week creating pins, writing descriptions, and posting—however not seeing the outcomes she hoped for. The tediousness of the method, mixed with the problem of reaching her largely abroad viewers, left her feeling caught.
Overcoming the challenges of progress
The whole lot modified when Hannah found Tailwind. Seeing fellow creators rave about how the software reworked their blogs gave her the push to present it a attempt. Her main objective was rising weblog site visitors and rising her viewers.
Tailwind delivered fast outcomes, rising The Artisan Duck’s weblog site visitors by a staggering 854% within the first yr. Views continued climbing by a further 105% the following yr. Not solely did Hannah’s content material attain a wider viewers, however Tailwind’s sensible scheduling function allowed her pins to submit at optimum instances for engagement—even whereas she was sleeping!
“Earlier than Tailwind, all my advertising and marketing would take about six hours,” Hannah shares. “Since signing up, it’s saving me hours and hours. For a weblog submit alone, it’s in all probability saving me a very good two to a few hours. If I hadn’t had Tailwind, I feel I might have simply sat and stared on the display. It’s saving me a whole bunch of hours over the course of utilizing it.”
Now Hannah spends not more than 2 hours per week on advertising and marketing. Tailwind’s suite of intuitive creation instruments — like the power to immediately pull photographs from a URL to design contemporary pins—streamlines the method immensely. She additionally loves the AI content material assistant for crafting participating, on-brand copy and descriptions.
“Tailwind’s Ghostwriter AI permits me to place textual content in my listings that feels like I’m telling a narrative about my piece of bijou,” says Hannah. “It places it throughout in a approach that’s fluid and sensible and sounds, more often than not, identical to me. It saves me an enormous chunk of time as a result of I don’t have to put in writing in any respect to start out with.
One other favourite function is the Good.bio hyperlink software. Hannah makes use of this to instantly join her social media content material to related product listings and weblog posts. No extra infinite scrolling and looking — clients can go straight to the gadgets they’re fascinated about.
“It helped as a result of on a platform the place you aren’t in a position to do direct linking to take you straight off the platform, it saves individuals from having to scroll via all the varied pages and websites to get to that one merchandise,” Hannah explains. “That hyperlink will take you instantly there. It does justify the title — it’s certainly a ‘sensible’ bio!”
Working smarter, not tougher
With Tailwind powering her advertising and marketing behind the scenes, Hannah has extra time and vitality to concentrate on her true ardour: making jewellery. She extremely recommends the software to fellow small enterprise homeowners seeking to save time and attain new audiences.
“Having Tailwind has helped me attain newer audiences that I presumably would have struggled to have, just because most of my site visitors is abroad,” says Hannah. “Tailwind has clearly been the perform that’s helped me attain these individuals—therefore the fast progress I noticed.”
With Tailwind, Hannah was in a position to work smarter, not tougher, on advertising and marketing. The Artisan Duck has reworked from a easy interest right into a thriving handmade enterprise with a rising on-line presence. Outfitted with Tailwind to assist her with social advertising and marketing, she’s excited to proceed increasing her on-line presence and buyer base. The sky’s the restrict for this artful entrepreneur!
Able to skyrocket your weblog site visitors, save a whole bunch of hours on advertising and marketing, and focus in your true ardour like Hannah did? Strive Tailwind at present and uncover the facility of smarter advertising and marketing to your craft enterprise. Join now for a eternally free account and see how Tailwind will help you’re employed smarter, not tougher — no bank card required!
