After all, its message is additional diluted by the truth that, as many have identified, it doesn’t point out antisemitism in any respect. The advert’s non-specific message about not hating others is so primary, it feels prefer it ought to be directed to grade schoolers.
Hellmann’s
“Mayo isn’t thrilling, however the job of an advert is to make it look like it’s,” stated our manufacturing editor Eva Kis. “Hellmann’s not solely failed, it was lazy in copying note-for-note the enduring deli scene from When Harry Met Sally, and thought that including Sydney Sweeney would promote it. Maintain the mayo, thanks.”
That is the greatest misopportunity, boasting huge stars reuniting. There was a chance to shock folks and the largest shock was the looks of a 3rd star that appeals to youthful followers who didn’t develop up watching Meg Ryan and Billy Crystal.
Artistic execs we polled have been additionally dissatisfied.
Hims & Hers
This was by far essentially the most controversial advert of the Tremendous Bowl. I imply, what number of adverts rile up trade commerce teams and a bipartisan group of senators earlier than it even airs?
However the controversy was well-founded. Some members of ADWEEK’s workers appreciated the message Hims & Hers tried to ship. However many others within the newsroom discovered it lower than impactful, with our author Nicole Spector really getting offended after watching it: “It began out so highly effective after which it became some horrid Twilight Zone of irony. They’re lambasting the US system after which promoting medication made within the U.S.?”
Advert creatives additionally panned the advert.
