The Tremendous Bowl is nice, however we will’t all be winners. Simply ask the Kansas Metropolis Chiefs.
And that goes with the advertisers as effectively. Lots of adverts fall flat, and tomorrow, we’re going to have some laborious metrics that present definitively which adverts have been winners and which adverts have been losers.
However for now, you’ll get the opinions of ADWEEK staffers. So after posting the most effective adverts of Tremendous Bowl 59, listed below are the losers in alphabetical order… a minimum of, as we see it.
Bud Gentle
Since its 2023 boycott, Bud Gentle has centered much less on advertising and marketing to all and extra on its “goal” viewers (see: sports-loving males), stated our model editor Rebecca Stewart. “The casting and plot of its Tremendous Bowl 59 marketing campaign (comic Shane Gillis, musician Put up Malone, and quarterback Peyton Manning rescue a ‘lame’ social gathering with beer and meat) sees the brewer play it protected as soon as extra.”
I additionally was irritated at how uninspired this advert was. That’s not essentially a deal-breaker. The advert for Bud Gentle’s sister firm Budweiser additionally fell again on the standard tropes (animals, jokes), nevertheless it did successfully hit the nostalgia buttons.
The Bud Gentle advert didn’t appear to hit something.
Espresso-Mate
Weirdness for weirdness’ sake might be an efficient device for getting folks to recollect an advert. However not at all times for the most effective causes.
“Espresso-Mate tried to be bizarre however ended up simply grossing me out,” stated our artistic editor Brittaney Kiefer. “And I needed extra from Shania Twain’s position.”
Our TV reporter Saleah Blancafor agreed. “Have little doubt: Shania Twain continues to be the one, however perhaps being a part of this advert isn’t it,” she wrote in her pan of the advert.
Creatives we polled, nonetheless, have been somewhat extra sympathetic.
Basis to Fight Antisemitism
It’s laborious to consider an advert about preventing towards antisemitism would make it on the worst-of record, however the execution right here actually missed the mark, with Snoop Dogg and Tom Brady screaming at one another actually diluting its message.
