Donna Speciale, president of U.S. promoting gross sales and advertising and marketing, TelevisaUnivision
“The facility and affect of U.S. Hispanics ought to by no means be underestimated or dismissed. Our viewers is without doubt one of the most coveted client bases within the nation, and their affect was entrance and middle this 12 months. From the music business to the election, U.S. Hispanics proceed to be a driving pressure.
I believe the business has lastly woken as much as this, and whereas I’m happy with the funding we’ve seen from advertisers on this huge, highly effective neighborhood, it’s clear there are nonetheless extra development alternatives heading into 2025.”
Matt Sweeney, chief funding officer, GroupM US
“Two key insights stand out: First, the Federal Reserve’s affect on advert budgets. Selections on rates of interest create ripple results—decrease charges enhance client confidence and spending, driving purchases like automobiles, residence refinances, and renovations. This financial exercise fuels industries and stimulates advert budgets. It’s a transparent reminder of how intently macroeconomic tendencies affect promoting.
Second, the facility of sports activities rights. Conventional networks with out main sports activities rights are at a transparent drawback. Networks with these rights draw huge audiences, drive viewership, and performance as a vessel to cross-promote different content material. With out them, networks could generate money circulate however could wrestle to stay aggressive in public markets.”
