Marcy Greenberger, chief funding officer, UM
“Anticipate the sudden. Know-how, and the way individuals devour media is at all times evolving and you want to be keen and capable of flex and adapt. I additionally realized I’ve the perfect crew within the enterprise.”
John Halley, president, Paramount Promoting
“The enterprise is altering at an accelerating tempo. Client alternative turns into larger on a regular basis, which creates a pure bend to fragmentation.
2024 introduced historic volumes of change, and underscored a most necessary principal. The flexibility of huge gamers to evolve their buildings and merchandise stays the important thing to aggressive benefit, and can outline the winners and losers in a quick evolving ecosystem.”
Kim Kelleher, chief industrial officer, AMC Networks
“Now we have realized that partnerships and collaboration are the keys to attaining our targets throughout these turbulent instances. At AMC Networks, we’re discovering energy and alternative in rising our current partnerships and discovering new partnerships throughout distribution, content material, and promoting, together with partnering with firms that may have been seen as opponents not that way back.”
Kevin Krim, CEO and president, EDO
“Convergent TV is now not only a idea however a elementary shift in how TV operates. Linear and streaming have fused right into a single ecosystem, pushing entrepreneurs to go away behind outdated demographic-based shopping for in favor of data-driven, audience-plus-outcome methods that optimize for each model and demand.”
Liz Leonard, evp, PMX Raise
“The linear market is an 80-plus 12 months previous business that may really feel overwhelming when confronted with the chance to interrupt previous habits. Significantly analyzing legacy conduct and considering round market forex, viewers technique and superior measurement.
Nevertheless, we’ve hit an extremely thrilling time the place we’re giving one another permission to make change and do issues in another way. It’s now on all of us to ensure we don’t stand round ready for the subsequent individual to maneuver, however collectively lean in to make it occur.”
Mark Marshall, chairman, world promoting and partnerships, NBCUniversal
“The magic of the Olympic and Paralympic Video games is unmatched for customers and advertisers.”
Michael O’Connor, evp, head of funding, Horizon Subsequent
“I realized how artistic we might be within the CTV area with distinctive advert codecs, interactive advertisements, and takeovers. I believe again to the heyday of cable and all of the concepts we used to provide you with that have been at all times shot down as a result of programming wouldn’t permit it. Now we will create content material hubs and all kinds of artistic issues that have been by no means potential in a linear world.”
Michael Scott, vp, head of advert gross sales, income and operations, North America, Samsung Adverts
“The road between passive viewing and lively viewer participation has blurred.
With 30% of customers now commonly scanning QR codes throughout TV advertisements, engagement for advertisers shifted from a perk to a necessity. Gamified advert breaks and improvements that stretch to decrease funnel engagement are remodeling TV into an interactive, immersive expertise that drives real-time client actions.
As gaming attracts greater audiences and time spent on gaming will increase, in-game promoting will achieve traction, leveraging excessive ranges of interactivity. In case your advert isn’t creating engagement throughout screens, it’s lacking the mark.”
