This story was initially revealed at an earlier date.
ADWEEK lately topped its 20 greatest adverts of 2024, however this record is completely different.
These are adverts that flew underneath the radar or that you might have neglected – however that doesn’t make their inventive high quality any much less glorious. For the second consecutive 12 months, ADWEEK shines a lightweight on these campaigns that won’t have swept business awards exhibits or dominated headlines, however nonetheless deserve recognition.
Amongst this group are a self-aware spoof from a luxurious trend home, a comedic street journey from a interval care model, a tourism advert that used reverse psychology, a museum that despatched folks on a treasure hunt, and rather more.
In no specific order, right here’s ADWEEK’s record of 2024’s Hidden Gems.
Rainbow Wool | ‘Homosexual Rams’ by Serviceplan Germany
Supporting the LGBTQ+ neighborhood extends to the animal world in a enjoyable and thought-provoking marketing campaign for Rainbow Wool from company Serviceplan. Since homosexuality stays against the law in 62 nations worldwide, a sheep farm in Germany got down to fight inequality by producing a textile created from the wool of homosexual rams. Serviceplan helped launch Rainbow Wool’s first trend assortment, that includes Tokio Lodge singer Invoice Kaulitz, in a buoyant video that explains the product and the plan. –Kyle O’Brien
Brave Dialog International Basis | ‘America Erased’ by Wieden+Kennedy New York
With range, fairness, and inclusion (DEI) points underneath continued assault within the U.S., e book banning is on the rise. In consequence, some painful truths and precious classes that formed the nation’s historical past are being neglected. That’s why Wieden+Kennedy New York partnered with the Brave Dialog International Basis on “America Erased” to focus on the hazards of bans and censorship, significantly to marginalized communities. Their intention was to spark a motion defending college students’ freedom to study their nation’s full historical past. –Kyle O’Brien
Duolingo | ‘Do Your Lesson, No Butts’ (in-house)
