Subway has introduced the launch of its Recent Ahead 2.0 restaurant design, a revamped world picture set to roll out in 2025. The brand new design builds on the unique Recent Ahead idea launched in 2017, aiming to boost the eating expertise, enhance operational effectivity, and help franchisee profitability.
Recent Ahead 2.0 incorporates up to date design components comparable to daring wall graphics, localized messaging, upgraded lighting, and hotter wooden tones. These adjustments purpose to create a extra inviting ambiance whereas reflecting the model’s character. Subway has additionally built-in options to help its rising digital gross sales channels, together with self-serve kiosks, order-ready screens, and kitchen show methods.
Mike Kehoe, World Chief Improvement Officer of Subway, emphasised the strategic significance of the redesign.
“Recent Ahead 2.0 is an thrilling evolution of the design, making certain we proceed to future proof our enterprise and ship on our model guarantees of expertise and comfort for each our visitors and franchisees,” he stated in a press release from the corporate.
Since its debut, the unique Recent Ahead design has been applied in over 20,000 places worldwide. Subway credit the initiative with resetting model perceptions, boosting gross sales, and energizing franchise groups. Recent Ahead 2.0 seeks to construct on this success by integrating components that align with fashionable shopper expectations and technological developments.
Subway reported optimistic reception from testing the up to date design throughout a number of areas. Visitors indicated the next chance to dine in and return to Subway eating places after experiencing the brand new idea. Franchisees and workforce members additionally expressed enthusiasm for the streamlined operations enabled by the design’s digital options.
Recent Ahead 2.0 represents a major step in Subway’s digital transformation journey. The inclusion of kiosks and order-ready screens not solely enhances comfort for patrons but in addition simplifies workflows for restaurant workers. These improvements purpose to fulfill the growing demand for digital and contactless ordering whereas enhancing operational effectivity.
“Every restaurant design has represented a major milestone for Subway, main us to the place we’re at the moment,” Kehoe acknowledged. “Recent Ahead 2.0 stands out as a design with the potential to make the best impression on our visitors and franchisees because it brings our advertising and marketing, culinary and digital efforts to the forefront.”
The brand new design will likely be launched steadily, with early adoption in markets such because the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia.
Picture: Subway
