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HomeMarketingSpinCo Information Fails to Spark an MSNBC Rankings Renaissance

SpinCo Information Fails to Spark an MSNBC Rankings Renaissance

Thursday, November 21

The Ingraham Angle additionally dropped beneath three million complete viewers, however Hannity remained the least-watched program in Fox Information’ 7-10 p.m. lineup. In the meantime, CNN noticed its largest viewers with the 4 p.m. hour of The Lead with Jake Tapper, which drew 671,000 complete viewers. However the community’s rankings steadily sank from there, dwindling to 307,000 by the tip of the night.

25-54 Demographic (Dwell+SD x 1,000)

Whole Day: FNC: 262 | CNN: 74 | MSNBC: 57
Prime: FNC: 403 | CNN: 88 | MSNBC: 93

FNC: CNN: MSNBC:
4PM Cavuto:
223
Tapper:
101
Wallace:
72
5PM 5:
425
Tapper:
102
Wallace:
6PM Baier:
333
Blitzer:
115
Melber:
84
7PM Ingraham:
367
Burnett:
115
Reid:
90
8PM Watters:
407
AC360:
99
Hayes:
74
9PM Hannity:
356
Collins:
102
Wagner:
93
10PM Gutfeld:
446
Phillip:
63
O’Donnell:
112
11PM Gallagher:
271
Coates:
68
Ruhle:
41

Whole Viewers (Dwell+SD x 1,000)

Whole Day: FNC: 2.141 | CNN: 437 | MSNBC: 714
Prime: FNC: 3.162 | CNN: 454 | MSNBC: 875

FNC: CNN: MSNBC:
4PM Cavuto:
1.942
Tapper:
671
Wallace:
1.136
5PM 5:
4.017
Tapper:
657
Wallace:
—-
6PM Baier:
3.025
Blitzer:
599
Melber:
964
7PM Ingraham:
2.947
Burnett:
545
Reid:
935
8PM Watters:
3.512
AC360:
509
Hayes:
822
9PM Hannity:
2.874
Collins:
499
Wagner:
722
10PM Gutfeld:
3.099
Phillip:
355
O’Donnell:
1.083
11PM Gallagher:
1.722
Coates
307
Ruhle:
607
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