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SpinCo Information Fails to Spark an MSNBC Rankings Renaissance

Wednesday, November 20

MSNBC remained beneath the million mark in complete viewers on the day that Comcast introduced plans to spin the community off into a brand new enterprise, SpinCo. The Final Phrase with Lawrence O’Donnell was the one MSNBC present to cross the million mark in complete viewers, and in addition completed first amongst A25-54 viewers. In the meantime, Hannity was the one Fox Information present between 7-10 p.m. that registered below three million complete viewers.

25-54 Demographic (Dwell+SD x 1,000)

Whole Day: FNC: 254 | CNN: 67 | MSNBC: 51
Prime: FNC: 425 | CNN: 106 | MSNBC: 62

FNC: CNN: MSNBC:
4PM Cavuto:
197
Tapper:
66
Wallace:
74
5PM 5:
362
Tapper:
62
Wallace:
6PM Baier:
283
Blitzer:
81
Melber:
60
7PM Ingraham:
363
Burnett:
101
Reid:
55
8PM Watters:
473
Cooper:
96
Hayes:
56
9PM Hannity:
373
Collins:
108
Wagner:
53
10PM Gutfeld:
430
Phillip:
112
O’Donnell:
77
11PM Gallagher:
253
Coates:
56
Ruhle:
40

Whole Viewers (Dwell+SD x 1,000)

Whole Day: FNC: 2.208 | CNN: 396 | MSNBC: 617
Prime: FNC: 3.309 | CNN: 457 | MSNBC: 838

FNC: CNN: MSNBC:
4PM Cavuto:
1.970
Tapper:
593
Wallace:
906
5PM 5:
4.080
Tapper:
545
Wallace:
—-
6PM Baier:
2.909
Blitzer:
536
Melber:
767
7PM Ingraham:
3.132
Burnett:
554
Reid:
695
8PM Watters:
3.734
Cooper:
482
Hayes:
753
9PM Hannity:
2.972
Collins:
448
Wagner:
715
10PM Gutfeld:
3.221
Phillip:
442
O’Donnell:
1.046
11PM Gallagher:
1.790
Coates
238
Ruhle:
562
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