India’s music market is among the world’s fastest-growing, and Sony Music Group has been no slouch in capitalizing on that progress.
In what’s simply the most recent in a collection of latest partnerships, Sony Music Leisure (SME) India has partnered with Mumbai-based movie and internet collection manufacturing firm Maddock Movies to supply music initiatives together with movie soundtracks and indie pop singles.
Anchoring the brand new collaboration would be the soundtrack for the upcoming Hindi movie Chhava, starring Vicky Kaushal and Rashmika Mandanna and that includes music by A.R. Rahman.
Sony and Maddock have additionally introduced plans for soundtracks to the dramas Diler that includes Ibrahim Ali Khan, and Ikkis starring Agastya Nanda with music by Sachin-Jigar.
The collaboration may even work on soundtracks for Luka Chhupi 2, Sector 36 starring Vikrant Massey, Sarvagunn Sampan with Vaani Kapoor, and Rumi Ki Sharafat, starring Radhika Madan.
“This collaboration embodies our imaginative and prescient of making modern avenues for our artists to attach with audiences,” SME India Managing Director Vinit Thakkar stated in an announcement.
“Movie and music are highly effective storytelling mediums, and by combining our musical experience with Maddock Movies’ cinematic imaginative and prescient, we’re assured in delivering impactful and unforgettable experiences.”
“Movie and music are highly effective storytelling mediums, and by combining our musical experience with Maddock Movies’ cinematic imaginative and prescient, we’re assured in delivering impactful and unforgettable experiences.”
Vinit Thakkar, Sony Music Leisure India
“Each Sony Music Leisure India and Maddock Movies have a confirmed monitor file of making chart-topping hits, making this our most vital music collaboration up to now,” Maddock Movies Founder Dinesh Vijan added.
“Over the subsequent two years, we’re dedicated to constructing the trade’s most dynamic and profitable music partnership.”
The partnership comes only a few weeks after Sony Music Leisure entered into a worldwide three way partnership with Los Angeles-based label D36, which focuses on music from South Asian and the South Asian diaspora.
That follows SME’s launching of a three way partnership with Sony Footage India in 2022 referred to as Sony Leisure Expertise Ventures India (SETVI), an leisure firm centered on creating “ventures for media expertise in India.”
Sony’s publishing arm has additionally been busy within the area, signing a worldwide publishing settlement final yr with India’s Ideas Music, which is behind a few of the greatest Bollywood blockbusters of the 90s and 2000s.
Sony Music Publishing additionally signed a deal final yr with Indian label Massive Bang Music, underneath which SMP administers and promoted Massive Bang’s songs globally.
“We’re dedicated to constructing the trade’s most dynamic and profitable music partnership.”
Dinesh Vijan, Maddock Movies
Sony’s enlargement within the Indian music market comes amid a outstanding growth in music consumption in India, and consumption of Indian music worldwide.
In accordance with the IFPI’s newest annual report, India recorded 15.3% progress in music income in 2023, making it the 14th largest international market.
In a report earlier this yr, Spotify stated consumption of Indian music on its platform grew by 2,000% between 2018 and 2023.
And whereas the Indian music market stays significantly smaller than the US’s, by way of consumption, it may quickly be bigger. Knowledge from Luminate exhibits that, if present progress tendencies proceed, India may overtake the US as the biggest music streaming market by quantity as quickly as this yr.Music Enterprise Worldwide
