Ok-pop powerhouse SM Leisure has partnered with South Korean cellular community operator LG Uplus to develop AI-powered content material for its first digital artist, Naevis.
By the partnership, LG Uplus on Monday (September 2) stated it can leverage its generative AI platform referred to as ixi-GEN to create a spread of content material for Naevis. This contains music movies, short-form movies, items, and different content material utilizing pictures and movies generated by the AI platform.
LG Uplus launched ixi-GEN in June, a smaller-scale language mannequin based mostly on LG AI Analysis’s Exaone. In contrast to normal giant language fashions with billions of parameters, ixi-GEN is extra specialised, specializing in a selected trade or enterprise.
LG Uplus stated that by using its know-how, Naevis’ visuals might be hyper-realistic, adapting to each 2D and 3D codecs to combine throughout completely different platforms.
Naevis first appeared in aespa’s video My, Karina in 2021 as a part of their fictional sci-fi impressed universe. In aespa’s lore, Naevis is a pressure that helps the members navigate between the true world and the digital dimension often known as Kwangya.
Naevis’ voice was first heard on Welcome to MY World, a pre-release single for aespa’s third mini-album My World in Might 2023. She additionally made a shock look at aespa’s SYNK: Parallel Line live performance in Seoul in June.
Though SM introduced plans to launch her as a standalone artist at SXSW final 12 months, her debut was delayed. Lower than a month in the past, a teaser clip and official web site have been launched, hinting at Naevis’ imminent arrival.
In the meantime, LG Uplus stated it has been targeted on its ixi-GEN mission because the begin of the 12 months. The corporate says it’s devoted to creating new AI providers that prospects can instantly expertise. The collaboration with SM is part of this mission, with the aim of making new AI-powered buyer experiences, LG Uplus stated.
In response to Jeong Su-heon, head of LG Uplus’ Client Division, the partnership with SM is anticipated to offer new digital experiences to Uplus prospects and Ok-Pop followers globally, facilitating advertising and marketing and branding synergy.
Tak Younger-jun, co-CEO of SM, stated LG Uplus’ deal with offering new AI experiences is according to SM’s aim of providing Ok-Pop values to followers by way of Naevis.
In response to native media, Naevis’ debut is scheduled for September 10.
SM Leisure is rising its deal with digital artists as AI artists change into extra common within the music trade, particularly in Korea.
In July, HYBE, a rival of SM Leisure, launched SYNDI8, a digital pop group. Their voices have been created utilizing AI know-how developed by Supertone, an AI audio firm majority-owned by HYBE after buying it for $32 million in 2023.
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