Google will make Show & Video 360’s instantaneous experiences accessible via the Bid Supervisor API over the following few months as a part of a migration from offline reporting.
The massive change. As soon as a companion is migrated, instantaneous experiences shall be included in responses from the queries.listing API endpoint.
Why we care. On the spot experiences present advertisers with real-time or close to real-time reporting knowledge, versus ready for offline/batch experiences. This permits for extra well timed evaluation and optimizations.
What’s occurring.
- Present customary, attain, YouTube, and URA experiences will solely be out there underneath the On the spot Reporting tab, with similar question/report IDs.
- Any new customary, attain, YouTube, and URA experiences have to be constructed underneath the On the spot Reporting tab.
- The migration will occur in batches by companion over the approaching months, with all experiences for a companion migrating directly.
Context. This follows Google’s beforehand introduced transfer emigrate sure report varieties to instantaneous reporting for sooner knowledge entry.
Assist.
The massive image. The API integration permits advertisers to programmatically entry DV360’s real-time reporting knowledge for analytics and optimizations.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments via inspiring management each on company, consumer and advertising and marketing tech facet.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with among the levels she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
