Scheduling Instagram Reels: The Full Information

It’s irritating after I intend to publish an Instagram reel on a sure day and time and easily overlook. Life occurs, and posting to social media isn’t at all times the precedence.

Nonetheless, it’s devastating if the reel is especially culturally related — i.e., desirous to publish one thing throughout an organization occasion or at a marketing campaign launch. To keep away from lacking out on large model moments, it’s important to schedule reels.

Learn the next information to be taught extra about the advantages of scheduling reels and how one can schedule them with numerous instruments.

Desk of Contents

In response to a SocialPilot examine that monitored engagement on 50,000 Instagram accounts’ reels throughout industries and places, these are the very best occasions (in EST) to publish an Instagram reel:

• Monday: 6 AM and 10 PM
• Tuesday: 3 AM, 4 AM, and 9 AM
• Wednesday: 7 AM and 9 AM
• Thursday: 12 AM, 9 AM, and seven PM
• Friday: 5 AM, 2 PM, and 4 PM
• Saturday: 12 PM, 7 PM, and eight PM
• Sunday: 8 AM, 11 AM, and 4 PM

Until you eat, bathe, work, train, and sleep with a cellphone in your arms, it’s tough to stay to those precise time slots with out scheduling posts prematurely.

In order for you essentially the most engagement, I extremely suggest scheduling Instagram reels when your viewers is most energetic on Instagram.

2. You’ll be versatile and according to content material creation.

Inspiration typically strikes on the most inopportune occasions. Simply because I’ve an thought doesn’t imply I ought to movie and publish it instantly.

For example, if I simply posted a reel one hour in the past and have an thought for an additional one, I can movie it and publish it at one of many really helpful publish occasions tomorrow or later within the week.

This fashion, I received’t confuse the Instagram algorithm with extreme posting.

Hootsuite recommends manufacturers publish three to 5 posts on Instagram per week for the very best attain fee per publish. When you’ve got the bandwidth to publish extra, then nice!

However, high quality is healthier than amount, so it’s higher to publish three nice items of content material than 10 mediocre posts.

3. You possibly can plan your advertising and marketing campaigns upfront.

Having an ideal thought for a reel is barely half the battle.

It’s equally essential to decide on to both publish it instantly as half of a bigger cultural development or wait to tie it into a bigger marketing campaign.

In case your model has upcoming product updates, seasonal gross sales, and different deliberate advertising and marketing actions, produce promo content material beforehand.

I counsel making ready your reels throughout quieter durations, scheduling them for the long run, and having fun with seamless campaigns.

4. You possibly can publish even while you’re out of the workplace.

The toughest half about social media is that consistency is vital to getting extra impressions. In between calm and busy weeks, I could take some well-deserved holidays.

If I attempted to decide to filming, producing, and posting the identical quantity of content material each week without end, I might by no means be capable of take a time off.

By scheduling reels prematurely, I can put together for time without work and relaxation assured that the impressions and engagements will are available in whereas I’m tanning on the seaside.

5. You possibly can drive gross sales and ROI.

A international EssenceMediacom examine discovered that including reels to business-as-usual approaches, together with in-feed posts and Tales, was related to a 17.5% increased elevate in advert recall.

As well as, including reels to campaigns was related to a 44% increased motion intent, which elevated to 65% with the addition of creator partnership reel advertisements.

Reels may also help gross sales groups attain their objectives and assist enhance total model consciousness and buy intent.

In the event you don’t know how one can use Instagram effectively, don’t fear!

Instagram has a built-in scheduler on its cellular app that’s very intuitive and ideal for manufacturers who solely must schedule reels sometimes.

You should have an expert account to do that.

1. Open the Instagram app.

Within the Instagram app, I tapped the + signal on the backside middle of the display screen to create a brand new publish.

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2. Add a video.

The app mechanically introduced me to the Publish choice, so I toggled to Reel. I can movie a reel within the app or add an present video.

3. Go to “Extra choices.”

After including edits to the video, I clicked Subsequent. This introduced me to the Publish Settings display screen, the place I can tag individuals, add a caption, and extra. I scrolled down to seek out Extra choices.

4. Schedule the reel.

Right here, I had the choice to Schedule this reel. I toggled this selection “on,” which let me choose a date and time. I chosen Set time and navigated again to the Publish Settings display screen. When my video was prepared, I clicked Schedule.

It is a nice choice for a easy scheduler, however it’s not my most well-liked choice because it all must be carried out one after the other on cellular. In the event you choose dealing with this course of on a desktop like me, learn on for extra choices.

I first opened Meta Enterprise Suite. I hadn’t used this device earlier than, so I used to be prompted to log in by connecting a Fb or Instagram account. I’ve created a dummy skilled IG account to indicate this course of.

This introduced me to the homepage on the dashboard.

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2. Put together your reel utilizing Instagram.

I created and edited a reel on Instagram. I used to be in a position so as to add sounds, select visible results, and apply filters.

After I was proud of the reel, I hit the Obtain button to obtain it to my cellphone. I then Airdropped it to my laptop computer so I may entry Meta Enterprise Suite on a desktop, however be at liberty to entry it on cellular.

3. Create a publish and format it with Meta Enterprise Suite.

I returned to Meta Enterprise Suite and clicked Create reel on the prime.

On the Create reel web page, I made positive I had the proper account chosen underneath Share to. Then, I clicked Add video underneath Media to add the reel I simply created.

As soon as I uploaded the video, Meta carried out a fast test to make sure there have been no copyright points.

Subsequent, I added textual content within the Caption reel part (which is non-obligatory) and chosen a Thumbnail picture, which is the body seen earlier than watching the reel. Then, I hit Subsequent.

The following display screen is an editor, however since I already edited the reel to perfection on the Instagram app, I didn’t want additional gildings. Nonetheless, if it’s essential add any last touches, similar to audio or textual content, right here is the area to take action.

Then, I hit Subsequent.

The ultimate web page is the place I scheduled the reel. I had the choice to Share now or Schedule as much as one month prematurely. I scheduled my reel for a Thursday at 9 AM since that was one of many excessive engagement occasions talked about on this publish.

Lastly, I hit Schedule within the backside proper nook, and that’s it! The reel will likely be posted at my desired date and time.

The method for scheduling a reel is comparable, no matter platform. For this instance, I’ll display how one can schedule reels utilizing Later.

1. Create an account on Later and join your Instagram.

I examined out the 14-day free trial and created an account. Later prompted me to attach my social profiles, so I related my skilled Instagram account and dummy Fb web page.

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Notice: The auto-scheduling function works just for Instagram Enterprise accounts related to a Fb Web page. You can not use Creator or Private profiles for scheduling reels as a consequence of Instagram laws. Right here is how one can arrange a enterprise account on Instagram.

2. Report a reel.

I used the video I had already created on Instagram and downloaded to my laptop for the earlier steps on this information.

3. Add the video to Later and create a publish.

As quickly as I created my account, Later prompted me to Add Media with a pop-up field, however you may at all times discover this button within the prime bar.

As soon as my video was uploaded, the calendar view modified to seem like this:

I then clicked Create Publish to start scheduling the reel.

4. Edit the publish settings.

Clicking Create Publish introduced me to this window:

I first clicked Add Media and dragged my reel in. Then, I hit Save Modifications.

Returning to the principle window, I used to be capable of change the Publish Sort from Web page Publish to Reel. Then, I switched accounts from my Fb Web page to my Instagram account within the prime left nook. Lastly, I added a brief caption.

5. Schedule the reel.

My reel was prepared, so I clicked the downward arrow beside the date and time on the prime of the window. In the event you don’t select a selected schedule time, Later mechanically schedules it for 5 minutes from completion.

As soon as once more, I chosen a Thursday at 9 AM. After checking over every little thing, I clicked Schedule Publish, then scrolled to the proper week in my Calendar view to make sure the reel was scheduled to publish on the proper date and time.

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Now that I’ve walked you thru the method on one particular third-party device, I’ll share the very best instruments to schedule Instagram reels.

1. HubSpot

HubSpot has a complete social media administration device that enables customers to run all social media campaigns from one central place. Utilizing this software program, I can construct campaigns, publish content material, and schedule posts prematurely.

Customers may use key phrase monitoring to trace social mentions and instantly inform gross sales when prospects search these key phrases. It’s additionally simpler to trace efficiency and obtain social reviews since HubSpot integrates into your CRM.

A number of the AI options in beta testing will likely be revolutionary. For example, HubSpot’s AI-powered social publish generator will rapidly draft and publish content material to main platforms. You can too use AI insights to know market sentiment and model popularity.

Pricing

• Contact the HubSpot staff for pricing.

2. Later

Later is an intuitive device for creators and social media managers. It allows you to plan, schedule, and analyze content material throughout all social media platforms.

What I like about Later is the Visible Planner. I can schedule a number of posts by dragging and dropping the movies and pictures onto the calendar. I may add Notes to the calendar with reminders and concepts for future posts.

Later’s in-depth analytics observe the efficiency of every publish, together with impressions, attain, and viewers, and when my followers are sometimes on-line and engaged. This helps me uncover the very best time to publish reels.

Later additionally has two options at the moment in beta testing.

The primary is Creator & Model Collabs, which will likely be an ideal device for manufacturers to handle influencer campaigns and uncover creators. In addition they have Concepts, which is an AI-powered device to assist brainstorm content material concepts.

Pricing

• Free 14-day trial.
• Starter plan: $16.67/month (billed yearly) or $25/month (billed month-to-month).
• Development plan: $30/month (billed yearly) or $45/month (billed month-to-month).
• Superior plan: $53.33/month (billed yearly) or $80/month (billed month-to-month).
• Company plan: $133.33/month (billed yearly) or $200/month (billed month-to-month).
• Enterprise plan: Contact Later for pricing.

3. Hootsuite

Hootsuite is an all-in-one social media administration device greatest for digital advertising and marketing companies and mid-to-enterprise-level in-house groups. It really works with all social media platforms, together with YouTube.

Hootsuite can be utilized for:

• Planning and scheduling posts.
• Operating and optimizing advert campaigns on social media.
• Managing communication in direct messages and feedback in a single place.
• Monitoring model mentions.
• AI-powered content material creation.

Pricing

• Free 30-day trial.
• Skilled plan: $99/month (billed yearly).
• Crew plan: $249/month (billed yearly).
• Enterprise plan: Contact Hootsuite for pricing.

4. Publer

Publer is a flexible device for social media administration and past. It permits customers to create, curate, schedule, and analyze all upcoming social media posts with distinctive options.

With Publer, I can handle a number of accounts, together with Fb, Instagram, X, LinkedIn, Pinterest, Google My Enterprise, YouTube, WordPress, TikTok, Telegram, Mastodon, Threads, and BlueSky.

Options I Like

• Publer’s “Hyperlink in Bio” function makes Instagram posts clickable. Analytics are included.
• Integration with VistaCreate. Customers can design illustrations, movies, and GIFs and switch them into social media posts with one click on.
• Bulk scheduling. You possibly can craft as much as 500 posts and schedule them prematurely.
• Recycling. Robotically rewrite your top-performing “evergreen” posts, create variations of posts, and schedule them mechanically with a built-in Spintax Generator and AI Help.

Pricing

• Free plan: For as much as 3 accounts.
• Skilled plan: $9.60/month (billed yearly) or $12/month (billed month-to-month).
• Marketing strategy: $16.80/month (billed yearly) or $21/month (billed month-to-month).