Calm, “Silent Advert”
Company: In-house artistic
Tanya De Poli, founder and CEO, Founders Company:
It takes a number of guts to purchase 30-second advert area on main TV networks which are bombarding you with political advertisements—in an atmosphere that’s inflicting excessive quantities of hysteria—and simply place a silent advert with highly effective copy. I like the facility that only one good line nonetheless has, and this concept is extra than simply the road—I’d argue it’s virtually “experiential.” They provide you a 30-second silent break from the noise, the litter, the insanity, the large divide of a complete nation, after which they simply place their emblem within the type of the app. No name to motion, no tagline. It’s only a suggestion that wants no clarification. In case you are harassed, in case you are feeling anxious, obtain Calm and meditate.
