Nike, “Greatness. It Solely Takes Every thing”
Company: Wieden+Kennedy
Julian Cohen, acd, The Martin Company:
How do you honor the profession of certainly one of tennis’s all-time greats? Nike simply gave us the reply: a W+Ok movie directed by the good Martin de Thurah and narrated by none apart from Phil Knight himself. It’s an ideal tribute to a profession not like some other. The spot captures Rafael Nadal’s indomitable spirit with masterful pacing and craftsmanship. And the voiceover? Delivered by somebody simply as legendary because the athlete it celebrates. The love and care poured into this movie are palpable, and the ultimate line ties all of it collectively superbly. It’s not only a reflection of Nadal’s legendary profession but additionally of the hassle and fervour poured into this beautiful piece of labor—a bit I can’t assist however really feel fortunately jealous of.
Final Prisoner Challenge, “Pardon Individuals. Not Poultry”
Company: Sid Lee
Ellie Proctor, senior strategist, The Martin Company:
This marketing campaign took a really lighthearted custom of pardoning Thanksgiving turkeys and used it to convey highlight to a really well timed difficulty—the hundreds of prisoners who nonetheless stay incarcerated for low-level hashish offenses. I consider commercials (and advertisers) are at their finest once they name upon their viewers to problem actual societal points. This was a easy, clear, and profoundly highly effective means of doing simply that.
Swehl, “Simply Add Milk”
Company: Brex
Emily Watson, group artistic director, Baldwin&:
I’ve to go along with the Molly Baz billboard in Instances Sq. – each the response from Seed when the unique Swehl board was taken down and the following placement by Bobbie. It was simply so excellent and poignant and actually confirmed how manufacturers can truly give help, not simply present help.
