Travis Robertson, co-founder and government artistic director, Colossus:
Stylistically it was simply beautiful work. Fantastically shot. Filmic. Good ska soundtrack paired with moments of awkward silence. The comedic timing they packed into this marketing campaign is usually one thing reserved for characteristic movies, not the industrial world. However past the cinematic storytelling, I most admired how the model took two very dangerous and provocative eventualities (that will terrify 99% of shoppers) and one way or the other rooted them in a very compelling, product perception.
Disney, “The Boy and The Octopus”
Company: adam&eveDDB
Harris Wilkinson, chief artistic officer, TMA:
Granted, I’m a sucker for long-form content material, however it’s a lot greater than that. The casting is ideal, each body is beautiful, and it’s virtually purely visible storytelling (I counted 17 phrases of dialogue in 4 minutes). And the VFX from Untold Studios, properly, let’s simply say that little man wrapped his eight tentacles round my chilly, lifeless coronary heart, and squeezed it again to life.
Vanessa Chin, svp of selling, System1:
This advert moved me a lot that I anxiously waited for my daughter to return house from faculty simply to share it together with her. The combo of nostalgic Little Mermaid music with a model new story of togetherness between the boy and his newfound good friend evoked feelings you hardly ever really feel with a brand new advert marketing campaign. Disney nailed it, giving this little man playfulness, curiosity, and innocence. This heart-wrenching, cute marketing campaign additionally captivated viewers, leading to distinctive long-term (5.1 Stars) and short-term (1.59 Spike) rankings from System1.
Adidas, “No Lie”
Company: Johannes Leonardo
Jay Kamath, founder and chief artistic officer, Haymaker:
I’m a giant fan of the current Adidas work for Anthony Edwards by Johannes Leonardo, however “No Lie” particularly simply acquired me hyped as a basketball fan. Nice, easy method that lets Ant’s character shine. And in a league the place quite a lot of stars are making excuses about enjoying back-to-backs, it places Ant’s “I need to rip the soul out of your physique and make your ancestors weep” kind competitiveness on full show.
