Open Swim
Open Swim has signed award-winning director/photographer Karen Haberberg for each live-action and live-action/print combo initiatives, kicking off with a brand new marketing campaign for Empower Federal Credit score Union.
R&CPMK
R&CPMKhas elevated Victoria Greene to move of progress for the company. In her expanded function, Greene will lead new enterprise and growth efforts throughout R&CPMK’s model advertising, communications, artistic, experiential, and expertise and influencer divisions.
Ryff
Ryff, a pioneer of in-scene promoting (ISA) and digital product placement (VPP), is making strikes to drive income progress and profitability beneath just lately appointed government vp of worldwide gross sales and buyer expertise, Shirley Richter Hughes. Nicole Winters, Miles Rutter, Samantha Thomson-Hutchins, and Krystal Karter be part of Ryff in key roles as the corporate scales to fulfill demand for its Spheera platform and AI-driven promoting options.
Strawberry Frog
StrawberryFrog has appointed Steve Scutellaro common supervisor. Scutellaro has been managing director at Deep Focus for the previous 5 years. He’ll be part of co-chief artistic officer Nick Sonderup, who was appointed CCO this summer time. Scutellaro labored intently with Sonderup at Pereira O’Dell on Mini Cooper, Timberland, Fox Sports activities and different manufacturers. That is the primary time StrawberryFrog, which celebrates its 25 yr anniversary in 2024 has appointed a common supervisor.
Superside
Superside has employed new vp of gross sales Alex Bohorquez. He’s being tapped to assist the design company develop its footprint in North America, particularly within the Enterprise Tech section.
TBWAChiatDay NY
TBWAChiatDay New York has named Meg Piro as its new head of name expertise technique to construct and oversee the company’s connections, social and information practices. She joins TBWA after spending the final two years consulting in model advertising and technique, and performing because the vp of worldwide advertising at Unilever Status’s Hourglass Cosmetics.
Tinuiti
Tinuiti, an impartial efficiency advertising company, has appointed Andrea Snyder as evp, managing director, rising. Snyder joins Tinuiti from GroupM’s EssenceMediacom, the place she was the North American operations lead overseeing the day by day operations for The Coca-Cola account.
TripleLift
TripleLift, the advert tech platform elevating digital promoting throughout screens, has promoted Jennifer Lee to chief buyer officer, the place she’s going to oversee all choices associated to prospects and purchasers. Lee relies out of TripleLift’s New York workplace.
XR Excessive Attain
XR Excessive Attain, a worldwide know-how firm that integrates information throughout artistic, media, and manufacturing, has appointed Kristin Wnuk as senior vice chairman of enterprise options. With a confirmed observe report of driving progress for Roku, Hulu and Madhive, Wnuk will drive adoption of the XR platform and lead gross sales enlargement throughout world advertisers.
