From artistic to ‘clever content material’
Publicis’ subsequent huge aim is bringing its artistic businesses and manufacturing studios along with AI and information — with the tip aim of having the ability to personalize messages. Publicis calls this “clever content material.”
However it isn’t the place it must be but. “Our potential to gas this connecting media ecosystem with nice work that’s personalised remains to be a problem,” Sadoun stated, describing this space as having “large margin for enchancment.”
