This sponsored session was offered by Ford Professional at MIT Know-how Evaluate’s 2024 EmTech MIT occasion.
A decarbonized transportation system is a vital pre-requisite for a sustainable economic system. Within the transportation trade, the street to electrification and larger know-how adoption may improve enterprise backside traces and scale back downstream prices to tax payers. Specializing in early adopters equivalent to first responders, native municipalities, and small enterprise house owners, we’ll talk about widespread misconceptions, boundaries to adoption, implementation methods, and the way these insights carry over into wide-spread adoption of rising know-how and electrical automobiles.
Concerning the speaker
Wanda Younger, World Chief Advertising and marketing & Expertise Officer, Ford Professional
Wanda Younger is a visionary model marketer and digital transformation professional who thrives on the intersection of brand name, digital, know-how, and knowledge; paired with a deep understanding of the patron mindset. She gained her expertise working for the biggest manufacturers in retail, sports activities & leisure, shopper merchandise, and electronics. She is a profitable model marketer and alter agent that organizations search to drive digital and knowledge transformation – a Chief Expertise Officer years earlier than the title was invented. In her roles managing a number of notable manufacturers, together with Samsung, Disney, ESPN, Walmart, Alltel, and Acxiom, she developed information of the interconnectedness of brand name, digital, and knowledge; of the significance of buyer expertise throughout all touchpoints; the facility of information and localization; and the in-the-trenches accountability to drive outcomes. Now at Ford Professional, the Business Division of Ford Motor Firm, she is concentrated on serving to develop the newly-launched division and model which solely Ford can provide business clients – an built-in lineup of automobiles and providers designed to fulfill the wants of all companies to maintain their productiveness on tempo to drive development.
Younger loved a collection of firsts in her profession, together with launching ESPN+, creating Walmart’s first social media presence and constructing 5000 of their native Fb pages (that are nonetheless stay at this time and proceed to scale), creating the primary weather-triggered advert product with The Climate Firm, designing an advert product with Google referred to as Native Stock Advertisements, being a part of workforce who took Alltel Wi-fi non-public (which later offered to Verizon Wi-fi), launching the Acxiom.com web site on her first Mom’s Day together with her daughter on her lap. She serves on the board of or is concerned in various trade memberships and has been the recipient of many prestigious awards. Younger acquired a Bachelor of Arts in English with a minor in Promoting from the College of Arkansas.
