Pinterest Launches Board Sharing Function for Seamless Social Media Integration

Whether or not showcasing dream house decor or an final journey bucket listing, the brand new board-sharing function permits customers to effortlessly share dynamic movies of their favourite Pinterest boards on different social platforms. With board sharing, Pinterest streamlines the method of sharing Pinned content material and allows customers to incorporate a hyperlink for others to discover their total board on the platform.

“Gen Z makes up over 40% of our world month-to-month customers on Pinterest and are our most engaged era, with a major improve within the variety of boards created by Gen Z Pinners in comparison with final yr. We’re enhancing the board options based mostly on consumer suggestions and, this yr, board sharing is certainly one of our vital investments as customers worth the flexibility to share their artistic processes on completely different platforms and discover inspiration from others.”
— Rachel Hardy, Director of Shopper Product Advertising at Pinterest

Pinterest customers view their boards as private sanctuaries for dreaming up their world and showcasing their distinctive personalities and aesthetics. For Gen Z customers, Pinterest isn’t only a platform—it serves as an area for self-discovery and expression, the place they form their identities on their very own phrases, free from exterior pressures. This development of self-reflection has given rise to the web phenomenon born on Pinterest referred to as “mecore.”

Searches round “mecore” have elevated by 565% yr over yr on the platform, and boards with the title “mecore” have elevated by 255% since final yr. This connection to introspection has fueled development within the variety of boards created by Gen Z customers, outpacing different generations. Gen Z customers interact with Pinterest to develop their most well-liked aesthetic, collect significant quotes, create temper boards, and envision their futures.

For the launch of board sharing, Pinterest is worked up to accomplice with notable energy Pinners Avril Lavigne and Tierra Whack to unveil their never-seen-before private boards. Utilizing the brand new function for the primary time, they’ll reveal their distinctive kinds and visions, making it simpler for his or her followers to seek out inspiration from their charming and imaginative boards.

Pinterest started testing board sharing earlier this yr, partnering with influential Pinners and seizing cultural moments. This thrilling new function fosters real engagement amongst numerous and area of interest communities by offering a window into the inspiration behind artistic tasks.

Tips on how to Share Your Pinterest Boards

1. Go to the general public board you wish to share.
2. Faucet the share icon within the prime proper.
3. A video will auto-generate.
4. Click on on the “Add to Story” button or “Obtain” the video to share anyplace.
5. Non-obligatory: Faucet the “Edit” icon to edit Pins or choose a distinct template.
6. Copy the board hyperlink.
7. Click on on the “Share Story” button. Instagram will routinely open.
8. On Instagram, faucet on the “Stickers” icon.
9. Select “Hyperlink,” paste the board’s URL, and click on “Performed.”
10. Share to your Tales!

Picture: Pinterest.com