Final yr, the NFL and 72andSunny made Mexican flag soccer quarterback Diana Flores the main focus for the league’s 2023 Tremendous Bowl advert and an envoy for the NFL FLAG program, selling flag soccer as each a youth and grownup sport. These efforts not solely helped native youth applications increase but in addition made flag soccer an Olympic sport for each ladies and men on the upcoming 2028 Summer season Video games in Los Angeles. Messianu provides Solis appreciable credit score for that marketing campaign’s success.
“Having labored with Marisa earlier than that, there are only a few champions like her in our trade. I want we may clone her,” Messianu stated. “What she has achieved in a comparatively brief interval at Pepsi earlier than, however now at NFL, is carry the Latino perspective to the mainstream, and I feel the right instance was the Diana Flores Tremendous Bowl spot.”
Increasing the enjoying subject
NFL’s efforts with Hispanic and Latinx audiences have expanded past each its advertising and marketing and its conventional market.
The NFL has performed regular-season video games in Mexico since 2005 and has hosted 5 Worldwide Sequence video games at Azteca Stadium since 2016. That helped make the NFL the preferred U.S. sports activities league in Mexico, with 32% of followers surveyed by YouGov claiming it as their favourite, in comparison with 30% for the NBA.
In 2025, the NFL makes its regular-season debut in Spain for a yet-to-be-announced matchup at Madrid’s Santiago Bernabéu Stadium. Since beginning its International Markets Program in 2022 and permitting groups to advertise themselves and construct partnerships in several nations, 10 NFL groups have secured international rights in Mexico, whereas the Miami Dolphins have additionally reached out to followers in Argentina and Colombia.
