Earlier this week, simply earlier than Tremendous Bowl 59, the New Orleans Saints introduced that it could associate with Louisiana and Mississippi so as to add women’ flag soccer as a varsity sport in every state. NFL Commissioner Roger Goodell additionally used the leadup to the Large Sport to say that the league is contemplating skilled flag soccer leagues.
However for the entire motion that the league and groups just like the Saints, the New York Jets, the Chicago Bears, and others have taken to advertise women’ flag soccer and create alternatives for gamers, the perfect arguments nonetheless are made on the sector. Glenn Cole, 72andSunny’s founder and chairman, famous that the advert and its humor have been aimed instantly on the gamers who know precisely how far their sport has come within the final 4 years—nevermind 40—and have the affect with dad and mom and college directors to make a distinction.
![Pat McAfee in high-school principal makeup during an NFL Super Bowl commercial.](http://www.adweek.com/wp-content/uploads/2025/02/nfl-super-bowl-pat-mcafee.png?w=1024)
“We’re not gonna disgrace our method to states getting on board—they should be impressed to get there,” Cole mentioned. “Because of the Tremendous Bowl, we will use the leisure lever to assist.”
All through the NFL’s partnership with 72andSunny, one of many hallmarks has been a “helmets-off” technique that lets audiences get to see gamers’ faces and know their personalities whereas sustaining a story pacing just like in-game motion. With flag soccer already eradicating the helmets, director Berg’s give attention to fast-paced sports activities choreography—together with giving the ball to Utah Ladies Deal with Soccer League founder Sam Gordon—may showcase flag soccer gamers’ expertise and persona on the pace of the sport.
![Justin Jefferson wears '80s high school clothes in an NFL Super Bowl ad](http://www.adweek.com/wp-content/uploads/2025/02/NFL-super-bowl-justin-jefferson-80s.png?w=1024)