Directed by Peter Berg—the Friday Night time Lights and Lone Survivor director who steered the NFL and 72andSunny’s first Tremendous Bowl collaboration “NFL 100” in 2019—the spot ends with a reminder of how far women and girls’s sports activities have come—and the place extra could be finished.
Because the NFL and 72andSunny’s advert with Mexican flag quarterback Diana Flores ran in 2023, the league and its groups have sponsored youth flag soccer applications by their NFL Flag, pushed to make flag soccer a varsity sport in 15 states (with pilot applications in 18 others) and efficiently lobbied for males’s and girls’s flag soccer’s inclusion within the 2029 Los Angeles Olympics.
The “50” in “NFL Flag 50” is the variety of states the league inevitably needs to sanction the game at the highschool stage. It’s a lot simpler to argue for that future when gamers can present it’s already right here.
“Simply this week, two extra states have sanctioned women’ flag soccer as a varsity sport, and we have now had a 100% enhance in sanctioning in simply the final yr, so this yr’s spot is on that momentum,” mentioned NFL CMO Tim Ellis. “Folks see it occurring in their very own communities, in their very own faculties, [so] let’s simply shine a lightweight on it with the final word intention of getting extra excessive faculties to sanction women’ flag as a varsity sport. Now we have 15 now. Now we have 35 to go.”
