Final week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first response was: “What a intelligent method to super-serve mega followers.” The corporate proudly heralded the concept in a press launch and touted the brand new merch on social media simply earlier than the vacations.
An hour later, one other submit hit my feed. Attire retailer Market known as out Sweetgreen on Instagram with a submit that learn, “WE PITCHED SWEETGREEN A COLLAB IDEA AND THEY JUST ENDED UP STEALING IT.” The submit was accompanied by screenshots of an e-mail trade with Market’s CEO about how they’d pitched this very same idea to Sweetgreen a full 12 months earlier—full with an in depth deck, kale and all.
