Along with this 12 months’s offers, ADWEEK discovered the corporate can also be looking forward to alternatives similar to 2026 FIFA World Cup on Telemundo, Tremendous Bowl LX, Milano Cortina Olympic and Paralympic Video games and subsequent 12 months’s BravoCon.
Chatting with ADWEEK forward of NBCU’s upfront presentation, Marshall famous the significance of tentpole occasions but additionally defined that offers are evolving as manufacturers look extra to audiences.
“We’ve all the time thought of it as you’re reserving these huge tentpole occasions throughout the 12 months, which is true,” Marshall stated. “However as we proceed to evolve, we’ve conversations with individuals who want to reserve audiences all year long. And that was not a part of a conventional negotiation prior to now.”
In response to a supply acquainted with the matter, greater than half of NBCUniversal’s enterprise is now transacting on a mix of broad and superior audiences.
