However you see, there’s all the time a silver lining. The three-hour wait to retrieve my bag led to an sudden dinner with three fellow competition attendees, together with ADWEEK’s chief of employees, Mike Beyman. That dinner sparked the creation of a bunch chat we referred to as “Misplaced Baggage,” and it’s what led to me penning this piece. We’ve stayed related ever since.
A model’s thoughtfulness can go a good distance
As soon as I settled in Cannes and met the group in particular person, it turned clear that everybody concerned on this venture was deeply passionate in regards to the trigger. This wasn’t simply one other task—it was a mission to make a distinction.
The group welcomed me warmly, with the utmost respect and kindness, going out of their manner to verify I felt comfy. Earlier than I landed in Good, they referred to as me to ask if I needed something faraway from the resort—particularly alcohol—realizing that many individuals indulge on the competition. Though I don’t drink, I assured them it didn’t trouble me if others did. Their thoughtfulness and willingness to accommodate my wants left a long-lasting impression on me.
These experiences assist make the meld of industries and other people from numerous walks of life work seamlessly collectively. And that’s what I acquired to expertise in Cannes. Down-to-earth individuals, filled with expertise, from totally different disciplines, ages, and nations, related due to who we’re as human beings.
And fortunately, my expertise culminated in being on stage, holding a gold Lion. It wasn’t till I returned to New York that I actually realized the importance of what we had completed. Folks spend their total careers striving to win a Lion, and we received one for “855-HOW-TO-QUIT-(OPIOIDS).”
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The true success
Though the awards and recognition are rewarding, the true success lies within the over 30,000 individuals who have referred to as the helpline, and the greater than 5,000 people who’ve been efficiently referred to remedy facilities.
To everybody within the promoting and advertising world, I hope 855-HOW-TO-QUIT serves as a robust instance of what you’ll be able to obtain. With individuals from numerous corporations, nonprofits, and industries coming collectively, we channeled our collective ardour and experience in design, audio, visible, and creativity to make this Titanium-shortlisted restoration helpline a actuality. By shedding a constructive mild on a heavy topic, with a singular method after months of analysis, we stopped who accountable and began who to hunt for help and collaboration.
