The corporate builds on that final level with its Within the Area sponsorship, consulting its fairness analysis crew about ties between the style business and sports activities, and what athletes can be taught from Williams’ expertise along with her S by Serena clothes line and WYN Magnificence merchandise. It had the fairness crew delve into potential investments for athletes to think about whereas asking its banking crew to assist retiring athletes handle enterprise transitions, together with buying capital.
Morgan Stanley additionally gives athletes entry to its Inclusive Ventures Lab, which brings in firm founders from varied industries to function mentors and stroll them by steps, together with preliminary investments and public inventory choices. Whereas Morgan Stanley’s sponsorship of Within the Area permits it to assist inform Williams’ story, the partnership with Disney Promoting compelled it to ask critical questions on simply the way it was serving to everybody concerned.
“How do you convey a set of belongings collectively that present worth to your shoppers and potential shoppers that they couldn’t get on their very own?” Milligan mentioned. “Then how can we take this to the subsequent degree and convey worth to each the individual we’re collaborating with—like Serena, like ESPN—in addition to the shopper and prospect that we could also be bringing into the expertise?”
